Burger King Digital Marketing Manager — Mexico Expansion Strategy

🏢 ABOUT THE COMPANY

Burger King, a global fast-food giant, was founded in 1954 in Miami, Florida, USA, with a mission to 'Have It Your Way.' Today, Burger King is part of Restaurant Brands International (RBI) and operates over 18,000 restaurants in more than 100 countries worldwide. Our culture values innovation, teamwork, and customer satisfaction. We're committed to being a great place to work, with a strong focus on diversity, equity, and inclusion.

🎯 ROLE OVERVIEW

As a key member of our digital marketing team, you will play a critical role in driving Burger King's Mexico expansion strategy, leveraging digital channels to reach and engage our target audience. You will report directly to our Mexico Country Manager and collaborate closely with cross-functional teams to develop and execute comprehensive digital marketing campaigns. Your success will contribute significantly to the growth and profitability of Burger King's Mexico operations.

📋 KEY RESPONSIBILITIES

- Develop and implement digital marketing strategies to drive brand awareness, customer engagement, and sales growth in Mexico

- Conduct market research and analyze competitor activity to inform marketing decisions

- Collaborate with creative agencies to design and produce high-quality digital content (social media, email, video, etc.)

- Manage and optimize our social media presence across multiple platforms (Facebook, Instagram, Twitter, etc.)

- Work with our CRM team to develop and execute targeted email marketing campaigns

- Analyze campaign performance using data analytics tools (Google Analytics, etc.) and provide actionable insights to inform future marketing initiatives

- Stay up-to-date with the latest digital marketing trends and best practices, and apply this knowledge to drive innovation and improvement in our marketing efforts

- Collaborate with our operations team to ensure seamless execution of marketing initiatives across all channels

- Develop and maintain strong relationships with key stakeholders, including agency partners, media vendors, and internal stakeholders

✅ REQUIRED QUALIFICATIONS

- Minimum 3 years of experience in digital marketing, preferably in a fast-food or foodservice industry

- Bachelor's degree in Marketing, Business Administration, or related field

- Proven track record of success in developing and executing digital marketing campaigns that drive results

- Strong understanding of social media platforms, including advertising and content strategies

- Experience with data analytics tools (Google Analytics, etc.) and ability to analyze campaign performance

- Excellent communication and project management skills

- Proficient in Adobe Creative Cloud (Photoshop, InDesign, Premiere, etc.)

⭐ PREFERRED QUALIFICATIONS

- Master's degree in Marketing or related field

- Experience working in a fast-paced, dynamic environment

- Knowledge of Latin American culture and market trends

- Certification in digital marketing (Google Analytics, HubSpot, etc.)

- Familiarity with CRM software (Salesforce, etc.)

💰 WHAT WE OFFER

- Competitive salary range: 500,000 - 800,000 MXN per annum

- Comprehensive health insurance plan

- Generous retirement plan with employer matching

- 20 days of paid vacation per year, plus additional time off for holidays

- 1% of annual salary allocated to learning and development budget

- Flexible remote work policy, with opportunities to work from our Mexico City office or other locations as needed

- Collaborative and dynamic team culture with opportunities for growth and professional development

👥 ABOUT THE TEAM

Our digital marketing team is comprised of 5 members, including our Country Manager, who is passionate about innovation and customer-centricity. We work closely with cross-functional teams to ensure seamless execution of marketing initiatives across all channels. Our team is known for its creativity, collaboration, and commitment to excellence.

📨 HOW TO APPLY

If you're a motivated and results-driven digital marketing professional with a passion for Burger King's brand and values, please submit your application, including your resume and a cover letter outlining your experience and qualifications. We look forward to hearing from you! Please allow 2-3 weeks for review and response.

📋 Job Details

Job Type	🌐 Remote
Location	Ciudad de México, MX
Address	Avenida de las Américas 123, Mexico City, Mexico, 11000
Salary	MXN 50,000 – 80,000 / year
Industry	General
Company	Burger King
Valid Until	2026-09-15

📨 How to Apply

Submit your updated CV and a brief cover letter to Burger King. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.