Content Marketing Strategist - UK Market Expansion

🏢 ABOUT THE COMPANY

Yelp was founded in 2004 with a simple mission to connect people with great local businesses. Today, we're one of the world's leading review platforms, serving over 145 million monthly active users across 12 markets. Our team is passionate about empowering consumers to make informed decisions about where to eat, shop, and explore. We're proud of our achievements, including being named one of the Best Places to Work by Glassdoor. At Yelp, we value diversity, equity, and inclusion, and strive to create a workplace where everyone feels welcome and valued.

🎯 ROLE OVERVIEW

As a Content Marketing Strategist, you will play a key role in our UK market expansion efforts. You will be responsible for developing and executing a content marketing strategy that drives user engagement, acquisition, and retention. You will work closely with our cross-functional teams, including product, design, and communications, to ensure that our content marketing initiatives align with our business objectives. You will report to our Senior Marketing Manager and will have the opportunity to make a significant impact on our UK business.

📋 KEY RESPONSIBILITIES

Develop and execute a content marketing strategy that drives user engagement, acquisition, and retention in the UK market.

Create high-quality, engaging content that resonates with our target audience, including blog posts, social media posts, email newsletters, and more.

Collaborate with our product and design teams to develop and execute content marketing initiatives that align with our business objectives.

Analyze content performance using data and analytics tools and make data-driven decisions to optimize our content marketing strategy.

Stay up-to-date with industry trends and best practices in content marketing and continuously look for ways to improve our strategy.

Work closely with our communications team to ensure that our content marketing initiatives are aligned with our overall brand and messaging.

✅ REQUIRED QUALIFICATIONS

4+ years of experience in content marketing, marketing communications, or a related field.

Bachelor's degree in Marketing, Communications, or a related field.

Proven experience developing and executing successful content marketing strategies that drive user engagement and acquisition.

Excellent writing, editing, and proofreading skills, with the ability to produce high-quality content quickly and efficiently.

Strong analytical skills, with the ability to interpret data and make data-driven decisions.

⭐ PREFERRED QUALIFICATIONS

1+ year of experience working in a UK-based company or organization.

Experience with content management systems, such as WordPress or Drupal.

Certification in content marketing or a related field.

Familiarity with data analytics tools, such as Google Analytics.

💰 WHAT WE OFFER

We offer a competitive salary range of £50,000 - £80,000 per annum, plus a comprehensive benefits package that includes health insurance, a retirement plan, and a generous vacation policy. We also offer a learning and development budget to support your ongoing growth and development. Our team is remote-friendly, and we offer flexible working arrangements to support work-life balance. We're proud of our inclusive and collaborative team culture, and we're committed to creating a workplace where everyone feels welcome and valued.

👥 ABOUT THE TEAM

Our UK marketing team is a dynamic and passionate group of individuals who are dedicated to driving business growth and user engagement in the UK market. We're a collaborative team that values open communication, creativity, and innovation. We're passionate about staying up-to-date with industry trends and best practices, and we're always looking for ways to improve our marketing strategy and tactics. Recent wins include launching a successful social media campaign that increased user engagement by 25%, and developing a content marketing strategy that drove a 15% increase in sales.

📨 HOW TO APPLY

To apply for this role, please submit your resume and a cover letter that outlines your experience and qualifications. We expect to conduct interviews within the next 2-3 weeks. We look forward to hearing from you!

📋 Job Details

📨 How to Apply

Submit your updated CV and a brief cover letter to Yelp. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.