Digital Content Marketing Specialist for Corporate Partnerships

🏢 ABOUT THE COMPANY

Kroger, founded in 1883, is a retailing giant in the United States with a mission to feed the human spirit. The company operates over 2,700 supermarket banners and employs more than 465,000 associates, making it one of the largest private employers in the country. As a leader in the grocery industry, Kroger is committed to providing customers with fresh, high-quality products and exceptional customer service. We strive to create a work environment that is inclusive, supportive, and encourages creativity and innovation.

🎯 ROLE OVERVIEW

As a Digital Content Marketing Specialist for Corporate Partnerships, you will be responsible for developing and executing content marketing strategies that drive engagement and loyalty among Kroger's corporate partners. You will work closely with our marketing team to create compelling content that showcases the value and benefits of partnering with Kroger. Your focus will be on creating a seamless customer experience across digital channels, from email and social media to our website and mobile app. You will report to the Director of Marketing and will have a significant impact on our corporate partnerships strategy.

📋 KEY RESPONSIBILITIES

Plan, create, and execute content marketing campaigns that align with Kroger's corporate partnerships strategy and objectives. Collaborate with marketing, sales, and corporate partnerships teams to develop content that resonates with our partners and customers. Develop and maintain relationships with key stakeholders, including our marketing, sales, and corporate partnerships teams. Conduct market research and trend analysis to stay up-to-date on the latest content marketing best practices. Analyze campaign performance and make data-driven recommendations for improvement. Collaborate with our internal creative team to develop visual content, including graphics, videos, and animations. Create engaging email campaigns that drive conversions and increase customer loyalty. Stay up-to-date on the latest social media trends and best practices to ensure our content is optimized for each platform. Develop and maintain content calendars to ensure timely and efficient content distribution.

✅ REQUIRED QUALIFICATIONS

4+ years of experience in digital content marketing, preferably in a corporate partnerships or business-to-business (B2B) setting. Bachelor's degree in Marketing, Communications, or related field. Proven experience with content marketing automation tools, such as Marketo, HubSpot, or Pardot. Strong understanding of social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Excellent writing, editing, and storytelling skills. Ability to work independently and collaboratively as part of a remote team. Strong analytical and problem-solving skills, with the ability to interpret complex data and make data-driven recommendations.

⭐ PREFERRED QUALIFICATIONS

1-2 years of experience with content management systems (CMS) such as WordPress or Drupal. Experience with A/B testing and experimentation to optimize content performance. Knowledge of HTML, CSS, and JavaScript, with the ability to troubleshoot and optimize website code. Familiarity with our CRM system, Salesforce.

💰 WHAT WE OFFER

This role comes with a base salary range of $55,000 - $75,000 per year, depending on experience. We offer a comprehensive benefits package, including health insurance, a 401(k) retirement plan, and paid vacation time. You will also receive a budget for ongoing learning and development, including conferences, courses, and certification programs. Our company is committed to supporting our employees' well-being, with a focus on work-life balance and flexibility. We offer a remote work policy, with the option to work from home or in our office, depending on your needs and preferences.

👥 ABOUT THE TEAM

Our corporate partnerships team is a collaborative and dynamic group of professionals who are passionate about building strong relationships with our partners. We are a remote team, working together to develop and execute strategies that drive engagement and loyalty among our partners. We are looking for someone who is a strong communicator, a creative problem-solver, and a team player who is eager to contribute to our success.

📨 HOW TO APPLY

To apply for this role, please submit your resume and a cover letter explaining why you are a strong fit for this position. We look forward to hearing from you!

📋 Job Details

📨 How to Apply

Submit your updated CV and a brief cover letter to Kroger. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.