Digital Experience Strategist — Omnichannel Retail Innovator

🏢 ABOUT THE COMPANY

Hobby Lobby is a leading arts and crafts retailer founded in 1972 with a mission to inspire creativity and help customers find joy in making something with their own hands. With over 800 stores across the United States and a growing online presence, we're committed to delivering exceptional customer experiences through innovative products, engaging store environments, and a passionate team. Our company culture values teamwork, customer obsession, and a growth mindset, making us a great place to work for talented individuals who share our passion for creativity and customer delight. We've been consistently ranked as one of the best places to work by Fortune magazine, and we're proud of our achievements in creating a positive impact on our communities.

🎯 ROLE OVERVIEW

As a Digital Experience Strategist, you'll play a key role in shaping the future of our e-commerce platform and omnichannel retail experiences. Reporting to the Director of Digital Experience, you'll work closely with cross-functional teams to design, develop, and launch innovative digital experiences that meet the evolving needs of our customers. Your impact will be felt across our online and offline channels, and you'll have the opportunity to make a significant contribution to our business growth and success.

📋 KEY RESPONSIBILITIES

Develop and execute digital experience strategies that align with our business objectives and customer needs

Collaborate with design, product, and engineering teams to create seamless omnichannel experiences across online and offline channels

Conduct customer research and analysis to inform data-driven decision-making and improve customer engagement

Design and implement A/B testing and personalization strategies to optimize customer journeys and conversion rates

Work closely with the marketing team to develop and execute digital marketing campaigns that drive customer acquisition and retention

Stay up-to-date with the latest trends and innovations in digital experience and retail technology, and provide recommendations for implementation

✅ REQUIRED QUALIFICATIONS

Minimum 5 years of experience in digital experience strategy, e-commerce, or a related field

Proven track record of delivering successful digital experience projects and strategies that have driven business growth and improvement in customer engagement

Excellent analytical and problem-solving skills, with the ability to collect and analyze data to inform decision-making

Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams

Experience with A/B testing and personalization tools and technologies

Bachelor's degree in Marketing, Business, or a related field

⭐ PREFERRED QUALIFICATIONS

Experience working in a retail or e-commerce environment

Knowledge of Adobe marketing cloud and other digital marketing tools and technologies

Certification in digital marketing or experience design

Familiarity with agile project management methodologies and tools

💰 WHAT WE OFFER

Competitive salary range: £55,000 - £75,000 per annum

Excellent health insurance and retirement plan

Generous vacation days and flexible remote work policy

Learning and development budget to support ongoing professional growth and development

Opportunities for career advancement and professional growth in a dynamic and innovative company culture

👥 ABOUT THE TEAM

Our digital experience team is a collaborative and agile group of professionals who share a passion for delivering exceptional customer experiences. We work closely with cross-functional teams to design, develop, and launch innovative digital experiences that meet the evolving needs of our customers. We're a team of innovators, learners, and creators who are committed to making a positive impact on our customers and our business.

📨 HOW TO APPLY

Please submit your resume, a cover letter outlining your experience and qualifications, and a portfolio of your work to our careers page. We look forward to hearing from you!

📋 Job Details

📨 How to Apply

Submit your updated CV and a brief cover letter to Hobby Lobby. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.