Digital Marketing Analyst - E-commerce Growth

Family Dollar is a leading variety retailer in Mexico, founded in 2006 with a mission to provide affordable prices and quality products to our customers. We have over 1,000 stores across Mexico and a team of over 10,000 employees. Our company culture values inclusivity, respect, and teamwork, and we strive to deliver outstanding customer service. We have achieved great success in the market, winning numerous awards for our business practices and community involvement. Family Dollar is a great place to work because of our commitment to our employees' growth and well-being, providing opportunities for advancement and professional development.

🎯 ROLE OVERVIEW

As a Digital Marketing Analyst - E-commerce Growth, you will play a key role in driving the growth of our e-commerce platform, analyzing customer behavior and market trends to inform our marketing strategies. You will report directly to the Director of Digital Marketing and work closely with cross-functional teams to develop and execute data-driven marketing campaigns. Your efforts will have a direct impact on our sales and revenue growth.

📋 KEY RESPONSIBILITIES

- Analyze customer behavior and purchase patterns on our e-commerce platform to identify trends and opportunities for growth.

- Develop and execute A/B testing and experimentation strategies to improve customer engagement and conversion rates.

- Collaborate with the creative team to develop marketing strategies and campaigns that reach our target audience.

- Conduct competitor analysis and market research to stay ahead of industry trends.

- Develop and maintain accurate reports and dashboards to track key performance indicators (KPIs) and provide insights to stakeholders.

- Identify areas for process improvement and implement changes to increase efficiency and reduce costs.

- Stay up-to-date with industry trends and best practices, attending conferences and workshops to stay informed.

✅ REQUIRED QUALIFICATIONS

- 3+ years of experience in digital marketing, with a focus on e-commerce growth and customer analytics.

- Bachelor's degree in Marketing, Business Administration, or related field.

- Strong understanding of marketing principles, including segmentation, targeting, and positioning (STP).

- Proficiency in data analysis tools such as Google Analytics, SQL, and Excel.

- Experience with A/B testing and experimentation platforms such as Optimizely or VWO.

- Strong communication and problem-solving skills, with the ability to work effectively in a team environment.

- Fluency in Spanish and English.

⭐ PREFERRED QUALIFICATIONS

- Master's degree in Marketing or related field.

- Certification in data analytics or marketing.

- Experience with marketing automation platforms such as Marketo or Pardot.

- Familiarity with e-commerce platforms such as Shopify or Magento.

💰 WHAT WE OFFER

We offer a competitive salary range of 50,000 - 80,000 MXN per month, plus a comprehensive benefits package that includes health insurance, a retirement plan, and a generous vacation policy. We also offer a professional development budget and opportunities for growth and advancement within the company. As a remote worker, you will have the flexibility to work from anywhere in Mexico, with regular check-ins and team meetings to stay connected.

👥 ABOUT THE TEAM

Our digital marketing team is a close-knit group of 10 professionals who work collaboratively to drive growth and engagement across our e-commerce platform. We value creativity, innovation, and teamwork, and we are always looking for new ideas and perspectives to help us stay ahead of the competition. Recent wins include a 20% increase in sales and a 15% increase in customer engagement.

📨 HOW TO APPLY

To apply for this role, please submit your resume and a cover letter outlining your experience and qualifications. We expect to review applications within 2 weeks and conduct interviews within 1 month.

📋 Job Details

📨 How to Apply

Submit your updated CV and a brief cover letter to Family Dollar. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.