Digital Marketing Automation Manager (E-commerce & Loyalty Programmes)

🏢 ABOUT THE COMPANY

Starbucks is a multinational coffee company founded in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker, with more than 33,000 stores in over 80 countries, serving over 30 million customers every week. Our mission is to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. At Starbucks, we strive to create a culture of warmth, inclusivity, and diversity, where people from all walks of life can come together to share their passion for coffee, tea, and other beverages. Our employees are at the heart of our business, and we empower them to make a difference in their communities and live our values every day.

🎯 ROLE OVERVIEW

As a Digital Marketing Automation Manager, you will play a key role in leading the development and implementation of our e-commerce and loyalty programmes. You will be responsible for creating and executing marketing strategies that drive customer engagement, increase sales, and foster loyalty among our customers. You will report to the Director of Digital Marketing and work closely with cross-functional teams to achieve business objectives. Your success will directly impact our revenue growth, customer satisfaction, and brand reputation.

📋 KEY RESPONSIBILITIES

Develop and execute marketing strategies for e-commerce and loyalty programmes, including email campaigns, social media promotions, and influencer partnerships. Design and implement automated workflows using marketing automation tools, such as Marketo or HubSpot. Collaborate with our product team to integrate marketing automation with our e-commerce platform. Analyze customer behaviour and preferences to inform marketing decisions and optimize campaign performance. Work with our data analytics team to track key performance indicators (KPIs) and provide regular reporting and insights to stakeholders. Develop and maintain relationships with external partners and vendors to drive business growth. Stay up-to-date with the latest marketing trends, technologies, and best practices to continuously improve our marketing strategies.

✅ REQUIRED QUALIFICATIONS

5+ years of experience in digital marketing, with a focus on marketing automation and e-commerce. Bachelor's degree in Marketing, Business Administration, or a related field. Proven track record of developing and executing successful marketing campaigns that drive customer engagement and revenue growth. Strong understanding of marketing automation tools, such as Marketo or HubSpot. Experience with data analytics and reporting tools, such as Google Analytics or Tableau. Ability to work in a fast-paced environment and adapt to changing priorities.

⭐ PREFERRED QUALIFICATIONS

Master's degree in Marketing or a related field. Experience working with e-commerce platforms, such as Magento or Shopify. Knowledge of customer relationship management (CRM) software, such as Salesforce. Certification in marketing automation or a related field. Experience with A/B testing and experimentation to optimize marketing campaigns.

💰 WHAT WE OFFER

We offer a competitive salary range of £50,000 - £80,000 per annum, depending on experience. You will also receive a comprehensive benefits package, including health insurance, a retirement plan, and 25 days of vacation leave per year. We provide a £1,000 annual budget for learning and development, as well as a flexible remote work policy. Our team culture values diversity, inclusivity, and collaboration, and we offer a range of opportunities for growth and professional development.

👥 ABOUT THE TEAM

Our Digital Marketing team is a dynamic and creative group of individuals who are passionate about driving business growth through innovative marketing strategies. We are a collaborative team that values open communication, transparency, and accountability. We have recently launched a new e-commerce platform and are excited to develop and execute new marketing campaigns to drive customer engagement and revenue growth.

📨 HOW TO APPLY

To apply for this role, please submit your resume and a cover letter explaining your experience and qualifications. We expect to respond to all applicants within 2 weeks of receipt of their application.

📋 Job Details

📨 How to Apply

Submit your updated CV and a brief cover letter to starbucks. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.