Digital Marketing Automation Specialist

🏢 ABOUT THE COMPANY

ALDI is one of the world's largest discount retailers, with over 10,000 stores globally and a presence in 20 countries. Founded in 1946 in Germany, ALDI has a long history of innovation and commitment to providing its customers with high-quality products at the lowest prices. Our mission is to create a better quality of life, not just for our customers, but also for our employees and the communities we serve. With a culture that values teamwork, integrity, and continuous improvement, we strive to be a great place to work.

🎯 ROLE OVERVIEW

As a Digital Marketing Automation Specialist, you will be responsible for implementing and managing ALDI's digital marketing automation strategy across all customer touchpoints. This includes creating and executing targeted campaigns, managing customer data, and analyzing campaign performance to optimize future efforts. You will report directly to the Head of Digital Marketing and work closely with the marketing team to ensure alignment with overall business objectives. Your contributions will play a critical role in driving customer engagement and increasing sales for ALDI.

📋 KEY RESPONSIBILITIES

Develop and execute digital marketing automation strategies to drive customer engagement and sales.

Implement and manage ALDI's digital marketing automation platforms, including email marketing, CRM, and analytics tools.

Create and send targeted campaigns across all customer touchpoints, including email, social media, and mobile.

Manage and analyze customer data to inform marketing decisions and optimize campaign performance.

Collaborate with the marketing team to ensure alignment with overall business objectives and develop marketing plans that meet business goals.

Monitor and report on campaign performance, providing insights and recommendations for future improvements.

Contribute to the development of ALDI's digital marketing strategy, ensuring alignment with companywide objectives.

✅ REQUIRED QUALIFICATIONS

Bachelor's degree in Marketing, Communications, or a related field.

Minimum 5 years of experience in digital marketing automation, with a strong focus on email marketing and CRM.

Proven track record of developing and executing successful digital marketing automation strategies that drive customer engagement and sales.

Strong technical skills, including proficiency in marketing automation platforms, email marketing software, and analytics tools.

Excellent analytical and problem-solving skills, with the ability to collect, analyze, and interpret large data sets.

Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.

⭐ PREFERRED QUALIFICATIONS

Master's degree in Marketing, Communications, or a related field.

Experience with cloud-based marketing automation platforms, such as Marketo or Pardot.

Certification in digital marketing, such as Google Analytics or HubSpot Inbound Marketing.

Proficiency in programming languages, such as Python or JavaScript.

💰 WHAT WE OFFER

We offer a competitive salary of £55,000 - £75,000 per annum, depending on experience.

A comprehensive health insurance package, including medical, dental, and vision coverage.

A retirement plan, with a 5% employer match.

25 days of annual leave, plus bank holidays.

A £1,000 annual learning and development budget.

Flexible remote work arrangement, with the option to work from home.

A collaborative and dynamic team culture, with opportunities for growth and professional development.

👥 ABOUT THE TEAM

You will be joining a team of talented and experienced marketing professionals who are passionate about driving customer engagement and sales for ALDI. Our team is collaborative and dynamic, with a strong focus on innovation and continuous improvement. We are committed to creating a positive and inclusive work environment that supports the growth and development of our employees.

📨 HOW TO APPLY

Please submit your application, including your resume and a cover letter, to [insert contact information]. We look forward to hearing from you!

📋 Job Details

Job Type	🌐 Remote
Location	Remote, GB
Address	123 High Street, London, GB, EC2V 8AS
Salary	GBP 55,000 – 70,000 / year
Industry	General
Company	ALDI
Valid Until	2026-09-13

📨 How to Apply

Submit your updated CV and a brief cover letter to ALDI. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.