Digital Marketing Content Specialist — Taco Bell Mexico

🏢 ABOUT THE COMPANY

Taco Bell is a Mexican-based fast-food giant founded in 1952 by Glen Bell. Our mission is to serve high-quality, affordable Mexican-inspired food to our customers while promoting a fun and lively brand experience. We operate over 7,500 locations across 30 countries worldwide. We value our employees and aim to provide them with opportunities for growth and development. Our unique culture makes Taco Bell a great place to work.

🎯 ROLE OVERVIEW

As a Digital Marketing Content Specialist, you will be responsible for creating engaging content across various digital channels to drive customer engagement and brand awareness. You will work closely with our marketing team to develop and implement digital marketing strategies that meet our business objectives. You will report to the Marketing Director and will have the opportunity to impact our brand's online presence.

📋 KEY RESPONSIBILITIES

- Develop and implement a content calendar to ensure consistent and engaging content across social media, email newsletters, and our website.

- Create high-quality content, including text, images, and videos, that aligns with our brand's tone and messaging.

- Conduct keyword research and optimize content for search engines to improve our online visibility.

- Analyze content performance using analytics tools and make data-driven decisions to improve content strategy.

- Collaborate with our cross-functional teams, including marketing, creative, and product, to ensure content is aligned with business objectives.

- Stay up-to-date with the latest digital marketing trends and best practices to continuously improve our content strategy.

- Develop and maintain relationships with external content creators and influencers to expand our content reach.

- Measure and report content performance to stakeholders, including ROI and engagement metrics.

- Ensure all content meets brand guidelines and quality standards.

✅ REQUIRED QUALIFICATIONS

- 4+ years of experience in digital marketing, content creation, or a related field.

- Bachelor's degree in Marketing, Communications, or a related field.

- Proficiency in content management systems, such as WordPress or Drupal.

- Experience with SEO principles and best practices.

- Strong knowledge of social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.

- Excellent writing, editing, and visual storytelling skills.

- Ability to work in a fast-paced environment and prioritize tasks effectively.

- Fluency in Spanish and English.

⭐ PREFERRED QUALIFICATIONS

- Master's degree in Marketing, Communications, or a related field.

- Experience with email marketing automation tools, such as Mailchimp or Marketo.

- Knowledge of graphic design principles and experience with design tools, such as Canva or Adobe Creative Cloud.

- Experience with analytics tools, such as Google Analytics or Adobe Analytics.

- Familiarity with project management tools, such as Asana or Trello.

💰 WHAT WE OFFER

We offer a competitive salary range of MXN 50,000 - 80,000 per month, depending on experience. We also provide comprehensive health insurance, a retirement plan, and 20 vacation days per year. We offer a learning and development budget to support your professional growth. Our remote work policy allows you to work from anywhere in Mexico. Our team culture is collaborative and dynamic, with a focus on innovation and creativity.

👥 ABOUT THE TEAM

Our team is comprised of 10 digital marketing professionals who work closely together to develop and implement our digital marketing strategy. We have a collaborative and supportive team culture, with a focus on innovation and creativity. We have recently launched several successful campaigns, including our social media contest and influencer partnership.

📨 HOW TO APPLY

To apply, please submit your resume, cover letter, and portfolio to [insert email or link]. We look forward to reviewing your application. We expect to respond to all applicants within 1-2 weeks.

📋 Job Details

Job Type	🌐 Remote
Location	Remote, MX
Address	Av. Santa Fe 123, Cuauhtémoc, 06500 Ciudad de México, CDMX, 06500
Salary	MXN 50,000 – 80,000 / year
Industry	General
Company	Taco Bell
Valid Until	2026-09-13

📨 How to Apply

Submit your updated CV and a brief cover letter to Taco Bell. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.