Digital Marketing Manager for Franchise Operations

🏢 ABOUT THE COMPANY

Subway is a leading fast-food restaurant chain with over 41,600 locations in more than 100 countries. Founded in 1965 by two brothers, Fred and Peter DeLuca, our mission is to nourish people's lives by serving better-for-you food and providing a positive experience for our customers. Our company culture values innovation, customer satisfaction, and employee development, and we're proud of our achievements in sustainability, community engagement, and business growth. We're a great place to work, offering opportunities for career advancement and professional growth in a dynamic and supportive environment.

🎯 ROLE OVERVIEW

As a Digital Marketing Manager for Franchise Operations, you'll play a critical role in driving the digital marketing strategy for our UK franchise network, working closely with our marketing and operations teams. You'll be responsible for developing and executing marketing campaigns to drive sales, increase brand awareness, and enhance customer engagement. You'll also provide expert guidance and support to our franchisees on digital marketing best practices, ensuring consistent brand experience across all locations.

📋 KEY RESPONSIBILITIES

Develop and execute digital marketing strategies to drive sales and brand awareness across our UK franchise network

Collaborate with marketing and operations teams to align marketing efforts with business objectives and franchisee needs

Provide expert guidance and support to franchisees on digital marketing best practices, including social media, email marketing, and online advertising

Analyze campaign performance and provide data-driven insights to inform marketing decisions

Stay up-to-date with the latest digital marketing trends and technologies to ensure our marketing efforts remain innovative and effective

Develop and maintain relationships with external partners and suppliers to secure the best possible deals and services for our franchisees

Manage a budget to deliver marketing projects and campaigns on time and within budget

Maintain accurate records of marketing activities, including campaign performance, budget spend, and ROI analysis

Contribute to the development and implementation of franchisee engagement and loyalty programs

Support the development and maintenance of our franchisee website and other digital assets

✅ REQUIRED QUALIFICATIONS

Bachelor's degree in Marketing, Business, or a related field

Minimum 3 years of experience in digital marketing, preferably in a fast-paced, multi-channel environment

Proven track record of developing and executing successful marketing campaigns, driving sales and brand awareness

Strong understanding of digital marketing channels, including social media, email marketing, and online advertising

Excellent analytical and problem-solving skills, with ability to interpret complex data and make informed recommendations

Strong communication and interpersonal skills, with ability to work effectively with franchisees, marketing teams, and external partners

Experience with marketing automation platforms, CRM systems, and data analytics tools

Ability to work independently and as part of a team, with a flexible and adaptable approach to work

⭐ PREFERRED QUALIFICATIONS

Master's degree in Marketing, Business, or a related field

5+ years of experience in digital marketing, preferably in a fast-paced, multi-channel environment

Certification in digital marketing, such as Google Analytics or HubSpot

Experience with marketing automation platforms, such as Marketo or Pardot

Proficiency in Adobe Creative Cloud, including Photoshop and InDesign

💰 WHAT WE OFFER

We offer a competitive salary range of £50,000 - £80,000 per annum, depending on experience, plus a range of benefits, including:

Health insurance and retirement plan

25 days' annual leave, plus bank holidays

Flexible remote working policy, with option to work from home or in our offices

Annual learning and development budget to support your career growth and development

Growth path opportunities, with potential for career advancement within our company

Supportive and dynamic team environment, with opportunities to collaborate and learn from colleagues across the business

👥 ABOUT THE TEAM

Our marketing team is a dynamic and collaborative group of professionals, working together to drive sales, increase brand awareness, and enhance customer engagement. We're a fast-paced and innovative team, always looking for new ways to stay ahead of the competition and deliver results-driven marketing campaigns. Our team culture values open communication, creativity, and teamwork, and we're passionate about delivering exceptional results and exceeding our goals.

📨 HOW TO APPLY

If you're a motivated and experienced digital marketing professional, with a passion for delivering results-driven marketing campaigns, please submit your application, including your CV and a cover letter, to [insert contact email or link]. We look forward to hearing from you!

📋 Job Details

Job Type	🌐 Remote
Location	Remote, GB
Address	123 Broadway, London, GB, EC2V 7PF
Salary	GBP 50,000 – 80,000 / year
Industry	General
Company	Subway
Valid Until	2026-09-13

📨 How to Apply

Submit your updated CV and a brief cover letter to Subway. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.