Digital Marketing Manager for German Tourism Industry

🏢 ABOUT THE COMPANY

Marriott International is a leading hospitality company founded in 1927, with a mission to provide exceptional customer experiences and build meaningful connections with guests. With over 7,000 properties in more than 131 countries, Marriott is one of the largest hotel chains in the world, offering a wide range of brands to suit different tastes and preferences. Our company values include a commitment to diversity, equity, and inclusion, a passion for innovation, and a dedication to making a positive impact on the communities we serve. With a rich history of achievements, including being recognized as one of the best places to work by Fortune Magazine, Marriott continues to be a great place to work for professionals who share our values.

🎯 ROLE OVERVIEW

As a Digital Marketing Manager for the German Tourism Industry at Marriott, you will be responsible for developing and executing marketing strategies to promote our hospitality services to German-speaking customers. You will work closely with our international teams to understand customer needs and preferences, and design effective marketing campaigns to drive engagement and conversions. Reporting to the Senior Marketing Manager, you will have a significant impact on the growth and revenue of our German tourism business.

📋 KEY RESPONSIBILITIES

Manage and execute multi-channel marketing campaigns to reach German-speaking customers, including email marketing, social media, and search engine optimization. Develop and maintain strong relationships with external agencies and partners to ensure effective execution of marketing strategies. Conduct market research and analyze customer data to inform marketing decisions and optimize campaign performance. Collaborate with the creative team to design compelling marketing content, including images, videos, and copy. Develop and manage marketing budgets to ensure effective ROI and maximize revenue. Monitor and report on campaign performance, identifying areas for improvement and making recommendations for future campaigns. Stay up-to-date with industry trends and best practices in digital marketing to ensure Marriott remains competitive in the market.

✅ REQUIRED QUALIFICATIONS

A bachelor's degree in Marketing, Communications, or a related field. At least 5 years of experience in digital marketing, with a focus on multi-channel campaigns and team leadership. Proven track record of success in driving revenue growth and improving campaign performance. Excellent communication and project management skills, with the ability to work effectively in a fast-paced international environment. Fluency in German and English is required. Experience with marketing automation tools, such as Marketo or HubSpot, and familiarity with CRM systems like Salesforce.

⭐ PREFERRED QUALIFICATIONS

A master's degree in Marketing or a related field. 7+ years of experience in digital marketing, with a focus on team leadership and campaign strategy. Experience working with external agencies and partners to execute marketing campaigns. Familiarity with data analytics tools, such as Google Analytics or Adobe Analytics. Knowledge of the German tourism industry and trends in digital marketing.

💰 WHAT WE OFFER

Competitive salary range of €50,000 - €80,000 per year, paid in euros. Comprehensive health insurance, including medical, dental, and vision coverage. A generous retirement plan, including a company-matched 401(k) plan. 25 days of annual vacation time, plus 10 paid holidays. A $1,000 learning and development budget to support ongoing education and training. Flexible remote work policy, with the opportunity to work from home or in our office in Germany.

👥 ABOUT THE TEAM

Our team is a diverse and dynamic group of marketing professionals, working together to promote Marriott's hospitality services to customers around the world. We value collaboration, creativity, and innovation, and are committed to delivering exceptional results. Recent wins include launching a successful social media campaign that reached over 1 million people, and developing a targeted email marketing campaign that resulted in a 25% increase in bookings.

📨 HOW TO APPLY

To apply for this position, please submit your resume and a cover letter outlining your experience and qualifications. We expect to fill this position within 4-6 weeks, so please apply soon to be considered.

📋 Job Details

📨 How to Apply

Submit your updated CV and a brief cover letter to Marriott. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.