Digital Marketing Manager - Nigeria Remote Team

🏢 ABOUT THE COMPANY

McDonald's is a global fast-food giant, founded in 1948, with a presence in over 100 countries worldwide. Our mission is to make nutritious and delicious food accessible to people of all ages while promoting a culture of diversity and inclusion. With over 38,000 restaurants globally, we are one of the largest foodservice retailers in the world. Our values include quality, service, cleanliness, and value, which guide our decision-making and interactions with customers and stakeholders.

🎯 ROLE OVERVIEW

In this role, you will be responsible for leading our digital marketing efforts in Nigeria, developing and executing campaigns to drive sales growth and customer engagement. As a Digital Marketing Manager, you will report to the Marketing Director and work closely with cross-functional teams, including sales, operations, and creative. Your impact will be measured by increases in sales, brand awareness, and customer loyalty.

📋 KEY RESPONSIBILITIES

. Develop and execute digital marketing strategies to achieve business objectives, including social media, email marketing, search engine optimization, and online advertising. Manage and optimize the McDonald's Nigeria social media presence across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn. Collaborate with the creative team to develop engaging content, including videos, images, and blog posts. Analyze campaign performance using data analytics tools and make data-driven decisions to optimize marketing ROI. Manage digital marketing budgets and ensure effective use of resources. Stay up-to-date with the latest digital marketing trends and best practices, applying knowledge to improve campaign effectiveness.

. Work with the sales team to develop promotional campaigns and execute in-store promotions. Collaborate with the operations team to ensure seamless execution of marketing campaigns. Develop and maintain relationships with third-party vendors, including ad agencies and digital media platforms.

. Manage and analyze customer feedback and sentiment on social media. Develop and implement customer loyalty programs to drive repeat business.

✅ REQUIRED QUALIFICATIONS

. 5+ years of experience in digital marketing, with a focus on social media, email marketing, and online advertising. Bachelor's degree in Marketing, Communications, or a related field. Proven track record of delivering digital marketing campaigns that drive sales growth and brand awareness. Expertise in social media management platforms, including Hootsuite, Sprout Social, or Buffer. Familiarity with customer relationship management (CRM) software, such as Salesforce.

. Experience with data analytics tools, including Google Analytics and Adobe Analytics. Strong understanding of search engine optimization (SEO) principles and online advertising best practices.

. Certification in digital marketing, such as HubSpot or Google Analytics.

⭐ PREFERRED QUALIFICATIONS

. MSc in Marketing or a related field. Experience working in the fast-food industry or a related sector. Familiarity with Nigerian cultural and social nuances.

. Proficiency in multiple languages, including English, Hausa, Yoruba, or Igbo.

💰 WHAT WE OFFER

. Competitive salary range of NGN 500,000 - NGN 800,000 per annum. Access to a comprehensive health insurance plan, covering medical, dental, and vision care. Retirement plan with a 10% company match. 15 days of paid vacation per year, plus public holidays. Learning and development budget of NGN 200,000 per annum. Flexible remote work policy, with the option to work from home.

. Opportunity to work with a global brand, with exposure to international best practices.

👥 ABOUT THE TEAM

Our Nigeria team is a dynamic and collaborative group of professionals, with a proven track record of delivering results. We work closely together to achieve our business objectives, share knowledge, and provide support to one another. Our team is passionate about making a positive impact in the lives of our customers and the wider community.

📨 HOW TO APPLY

To apply for this role, please submit your resume and a cover letter outlining your experience and qualifications. We look forward to hearing from you.

📋 Job Details

📨 How to Apply

Submit your updated CV and a brief cover letter to McDonald's. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.