Digital Marketing Manager - Omnichannel Retail

🏢 ABOUT THE COMPANY

Dollar General is a leading retailer in the United States with over 18,000 stores across 46 states. Founded in 1939 by J.L. Turner and Cal Turner Sr., the company has grown to become one of the largest discount retailers in the country. Our mission is to make a difference in our customers' lives by providing everyday low prices on quality products and services. We pride ourselves on our strong company culture, which emphasizes customer satisfaction, employee development, and community involvement.

🎯 ROLE OVERVIEW

As a Digital Marketing Manager - Omnichannel Retail, you will be responsible for developing and executing a comprehensive digital marketing strategy to drive sales and customer engagement across all channels. You will report to the Director of E-commerce and work closely with cross-functional teams, including marketing, e-commerce, and customer experience. Your primary goal will be to create a seamless and personalized customer experience across our website, mobile app, and social media platforms.

📋 KEY RESPONSIBILITIES

• Develop and execute a data-driven omnichannel marketing strategy to drive sales, customer acquisition, and retention.

• Collaborate with the e-commerce team to ensure a cohesive and consistent customer experience across all channels.

• Manage and optimize digital marketing campaigns, including email, social media, search engine marketing, and paid advertising.

• Analyze campaign performance using analytics tools and provide insights to inform future marketing initiatives.

• Develop and maintain relationships with external partners and vendors to ensure seamless execution of marketing programs.

• Stay up-to-date with industry trends and best practices, and apply knowledge to improve our digital marketing strategy.

• Work closely with the customer experience team to ensure that our digital channels meet customer needs and expectations.

• Manage and prioritize multiple projects simultaneously, meeting deadlines and delivering high-quality results.

✅ REQUIRED QUALIFICATIONS

• 5+ years of experience in digital marketing with a focus on omnichannel retail.

• Bachelor's degree in Marketing, Business, or a related field.

• Proven track record of driving business growth through digital marketing initiatives.

• Strong understanding of marketing analytics and data-driven decision-making.

• Experience with marketing automation platforms and CRM systems.

• Excellent communication and project management skills.

⭐ PREFERRED QUALIFICATIONS

• Master's degree in Marketing or a related field.

• Certification in digital marketing or a related field (e.g. Google Analytics, HubSpot).

• Experience with A/B testing and experimentation.

• Strong understanding of customer journey mapping and personalization.

💰 WHAT WE OFFER

We offer a competitive salary range of £50,000 - £80,000 per annum, depending on experience. You will also receive a comprehensive benefits package, including health insurance, a retirement plan, and a generous vacation policy. We are committed to providing ongoing learning and development opportunities to support your growth and success. As a remote worker, you will have the flexibility to work from home and have access to a dedicated workspace. Our team culture values collaboration, innovation, and customer satisfaction, and we are committed to creating a positive and inclusive work environment.

👥 ABOUT THE TEAM

Our team is a group of experienced professionals who are passionate about delivering exceptional customer experiences through digital channels. We are a collaborative and dynamic team that values innovation, experimentation, and continuous learning. We have recently launched a series of successful marketing campaigns that have driven significant customer engagement and sales growth. We are excited to welcome a new Digital Marketing Manager - Omnichannel Retail to our team and contribute to our ongoing success.

📨 HOW TO APPLY

To apply for this exciting opportunity, please submit your resume and a cover letter outlining your relevant experience and qualifications. We look forward to hearing from you and exploring how you can contribute to our team's success.

📋 Job Details

📨 How to Apply

Submit your updated CV and a brief cover letter to Dollar General. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.