Digital Marketing Operations Manager (DAX-30 Index Focus)

🏢 ABOUT THE COMPANY

Frito-Lay, a subsidiary of PepsiCo, is a multinational American snack food corporation that produces a wide range of delicious and iconic snack brands such as Lay's potato chips, Doritos tortilla chips, and Cheetos cheese puffs. Founded in 1932, Frito-Lay has a rich history of innovation and a strong commitment to its mission of 'enabling people to share moments of joy and connection through the delicious taste of our snacks.' As a leader in the snack food industry, Frito-Lay has a strong presence in over 40 countries and employs thousands of talented individuals who share a passion for delivering high-quality products and exceptional customer experiences. As a valued employee, you'll have opportunities to grow and develop your skills, work with a talented team, and contribute to the company's continued success.

🎯 ROLE OVERVIEW

As a Digital Marketing Operations Manager, you will play a critical role in driving business growth and delivering high-impact digital marketing campaigns for our DAX-30 index focus. Reporting to the Head of Digital Marketing, you will lead the development and implementation of marketing operations strategies, processes, and procedures to support the growth of our digital channels. You will work closely with cross-functional teams, including marketing, sales, and product development, to drive business results and improve customer experiences.

📋 KEY RESPONSIBILITIES

Develop and implement marketing operations strategies, processes, and procedures to support the growth of our digital channels.

Lead the analysis of marketing performance data to inform business decisions and optimize campaign effectiveness.

Collaborate with cross-functional teams to develop and execute marketing campaigns across multiple channels, including social media, email, and paid advertising.

Manage and maintain our marketing automation platform, ensuring seamless integration with our CRM system and other marketing tools.

Develop and manage marketing budgets, including forecasting, reporting, and compliance.

Conduct market research and analysis to identify emerging trends and opportunities for growth.

✅ REQUIRED QUALIFICATIONS

5+ years of experience in digital marketing operations, marketing analytics, or a related field.

Bachelor's degree in Marketing, Business Administration, or a related field.

Proven experience with marketing automation platforms, such as Marketo or Pardot.

Expert-level skills in data analysis, reporting, and visualization, including experience with tools like Tableau or Power BI.

Experience with CRM systems, including Salesforce or Microsoft Dynamics.

Strong understanding of marketing principles, including brand management, segmentation, targeting, and positioning.

⭐ PREFERRED QUALIFICATIONS

Master's degree in Marketing, Business Administration, or a related field.

Certification in digital marketing, such as Google Analytics or HubSpot.

Experience with A/B testing and experimentation tools, such as Optimizely or VWO.

Familiarity with cloud-based marketing platforms, such as Salesforce or Adobe Marketing Cloud.

💰 WHAT WE OFFER

We offer a competitive salary range of EUR 55,000 - EUR 75,000 per year, depending on experience.

You'll also receive a comprehensive benefits package, including health insurance, a retirement plan, and generous vacation days.

In addition, we offer a dedicated learning and development budget to support your professional growth and development.

As a remote employee, you'll have the flexibility to work from anywhere and enjoy a healthy work-life balance.

Our team culture is collaborative, supportive, and driven by a passion for delivering exceptional results.

With opportunities for career growth and advancement, you'll have the chance to develop your skills and expertise and take on new challenges.

👥 ABOUT THE TEAM

Our team is a dynamic and diverse group of marketing professionals who are passionate about delivering high-impact campaigns and driving business growth. We work collaboratively, sharing knowledge and expertise to achieve our goals. Recent wins include the development and launch of a new e-commerce platform and the execution of a successful social media campaign that reached millions of users. We're always looking for new ideas and ways to improve our marketing efforts, and we're excited to welcome a new team member who shares our passion for marketing and growth.

📨 HOW TO APPLY

To apply for this exciting opportunity, please submit your resume and a cover letter outlining your experience and qualifications. We look forward to reviewing your application and welcoming you to our team!

📋 Job Details

Job Type	🌐 Remote
Location	Remote, DE
Address	Bismarckstrße 20-22, 10625
Salary	EUR 50,000 – 80,000 / year
Industry	General
Company	Frito-Lay
Valid Until	2026-09-13

📨 How to Apply

Submit your updated CV and a brief cover letter to Frito-Lay. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.