Digital Marketing Operations Manager — E-commerce Growth Initiative

🏢 ABOUT THE COMPANY

HCA Healthcare is a leading global healthcare organization, founded in 1968 in the United States, with operations across the United States and internationally. Our mission is to care for patients, provide innovative solutions, and deliver exceptional quality care. With over 2 million patients treated annually, HCA Healthcare is one of the largest healthcare providers in the world. Our culture is built on respect, compassion, and trust, and we strive to be a great place to work for our employees.

🎯 ROLE OVERVIEW

As a Digital Marketing Operations Manager on our E-commerce Growth Initiative, you will play a key role in developing and implementing digital marketing strategies to drive e-commerce growth across our European operations. You will report directly to the Head of E-commerce and work closely with cross-functional teams to identify business opportunities, optimize marketing campaigns, and measure campaign effectiveness. Your impact will be felt across the organization as you help drive revenue growth and increase customer engagement.

📋 KEY RESPONSIBILITIES

- Develop and execute digital marketing strategies to drive e-commerce growth across Europe.

- Collaborate with cross-functional teams to identify business opportunities and optimize marketing campaigns.

- Analyze campaign performance and provide data-driven insights to inform marketing decisions.

- Manage and optimize e-commerce platforms, including Adobe Commerce and Google Analytics.

- Develop and maintain reporting dashboards to track campaign performance.

- Stay up-to-date with industry trends and emerging technologies to inform marketing strategies.

- Develop and maintain relationships with external partners, including agencies and vendors.

- Collaborate with the E-commerce team to develop and execute e-commerce strategies.

- Manage and execute A/B testing and experimentation to optimize marketing campaigns.

- Develop and maintain a comprehensive understanding of e-commerce metrics and KPIs.

- Collaborate with the data team to develop and execute reporting and analytics requirements.

- Develop and maintain knowledge of e-commerce marketing trends, technologies, and best practices.

- Develop and maintain a comprehensive understanding of customer behavior and preferences.

✅ REQUIRED QUALIFICATIONS

- 5+ years of experience in digital marketing operations, with a focus on e-commerce growth.

- Proven track record of driving e-commerce growth and improving marketing efficiency.

- Strong understanding of Adobe Commerce and Google Analytics.

- Excellent analytical and problem-solving skills.

- Strong communication and collaboration skills.

- Bachelor's degree in Marketing, Business, or related field.

- German language proficiency (C1 level).

⭐ PREFERRED QUALIFICATIONS

- Master's degree in Marketing, Business, or related field.

- Experience with A/B testing and experimentation.

- Experience with data analytics and reporting.

- Experience with e-commerce platforms, including Magento and Shopify.

- Experience with marketing automation platforms, including Marketo and Pardot.

💰 WHAT WE OFFER

- Salary range: €65,000 - €85,000 per year.

- Comprehensive health insurance package.

- Retirement plan with 5% company match.

- 20 days of vacation time per year.

- €1,000 annual learning and development budget.

- Flexible remote work policy.

- Collaborative and dynamic team culture.

- Opportunities for professional growth and development.

👥 ABOUT THE TEAM

Our team is a group of passionate and experienced professionals, dedicated to driving e-commerce growth across Europe. We work collaboratively, share knowledge and expertise, and are passionate about staying up-to-date with industry trends and emerging technologies. Recent wins include launching a new e-commerce platform, optimizing marketing campaigns, and driving revenue growth.

📨 HOW TO APPLY

Please submit your application, including your resume and a cover letter, to [insert contact email]. We look forward to hearing from you. We expect to fill this position within 4 weeks of posting.

📋 Job Details

Job Type	FULL TIME
Location	Berlin, DE
Address	Burgstraße 12, 10249
Salary	EUR 65,000 – 85,000 / year
Industry	General
Company	HCA Healthcare
Valid Until	2026-09-13

📨 How to Apply

Submit your updated CV and a brief cover letter to HCA Healthcare. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.