Digital Marketing Operations Manager — Mexico

Walgreens, a leading pharmacy and healthcare company in the United States, has expanded its operations to Mexico. Founded in 1901 with over 13,000 stores globally, our mission is to transform the healthcare landscape. We strive to make high-quality healthcare accessible to all through cutting-edge technology and personalized care.

As we continue to grow in Mexico, we seek a highly skilled Digital Marketing Operations Manager to join our team. In this role, you will oversee the development and execution of our digital marketing strategies, ensuring seamless integration with our global operations. You will report directly to the Director of Marketing and work closely with cross-functional teams to drive business growth.

Your primary responsibilities will include developing data-driven marketing campaigns, managing social media platforms, collaborating with external agencies, and overseeing budget allocation. You will analyze market trends, customer behavior, and competitor activity to inform marketing decisions. Additionally, you will work closely with the IT team to ensure technical requirements are met, and marketing tools are integrated correctly.

📋 Key responsibilities will include:

Managing digital marketing campaigns across multiple platforms, including email, social media, and search engines;

Developing and implementing data-driven marketing strategies to drive business growth;

Collaborating with external agencies to ensure high-quality creative content;

Managing marketing budgets and allocating resources effectively;

Analyzing market trends, customer behavior, and competitor activity to inform marketing decisions;

Working closely with the IT team to ensure technical requirements are met;

Overseeing the integration of marketing tools to improve efficiency.

To be successful in this role, you must have:

At least 5 years of experience in digital marketing operations, preferably in a healthcare or retail environment;

Bachelor's degree in Marketing, Business, or a related field;

Proven track record of developing and executing successful digital marketing campaigns;

Excellent analytical and problem-solving skills, with the ability to work in a fast-paced environment;

Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams;

Proficiency in marketing automation tools, such as Marketo or Pardot;

Experience with data analysis software, such as Google Analytics or Tableau;

Certifications in digital marketing, such as Google Analytics or HubSpot, are a plus.

⭐ Preferred qualifications include:

Master's degree in Marketing or a related field;

Experience with agile project management methodologies;

Certifications in project management, such as PMP or Scrum Master;

Fluency in Spanish, in addition to English.

At Walgreens, we offer a competitive salary range of 500,000 - 800,000 MXN per annum, plus benefits, including health insurance, a retirement plan, and a generous vacation policy. We also offer a comprehensive remote work policy, allowing you to work from the comfort of your own home. Our team is passionate about delivering exceptional customer experiences and is dedicated to creating a culture of inclusivity and empowerment.

Our Mexico team is small but mighty, consisting of a tight-knit group of professionals who are passionate about making a difference in the healthcare industry. We collaborate closely, share knowledge, and support each other in our daily work. Recent wins include launching a successful social media campaign that reached over 1 million people and developing a data-driven marketing strategy that increased sales by 15%.

To apply, please submit your resume and a cover letter to [insert contact email]. We look forward to hearing from you!

📋 Job Details

📨 How to Apply

Submit your updated CV and a brief cover letter to Walgreens. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.