Digital Marketing Specialist — E-commerce Strategy and Development for Walgreens Mexico

🏢 ABOUT THE COMPANY

Walgreens, founded in 1901, is a global retail pharmacy chain with over 13,000 stores worldwide. Our mission is to be the most loved and trusted retail brand, providing exceptional customer service, and helping people live healthier, happier lives. With a strong presence in Mexico, we are committed to delivering quality healthcare services, products, and experiences to our customers. Our culture values innovation, teamwork, and customer-centricity, driving us to be one of the most successful retail pharmacy chains in Mexico.

🎯 ROLE OVERVIEW

As a Digital Marketing Specialist — E-commerce Strategy and Development for Walgreens Mexico, you will be responsible for developing and executing e-commerce strategies, improving online customer experience, and driving sales growth. You will work closely with our cross-functional teams to analyze customer behavior, identify opportunities, and implement effective digital marketing campaigns. This role reports directly to our Marketing Director and will be a key member of our e-commerce team.

📋 KEY RESPONSIBILITIES

• Develop and execute e-commerce strategies that drive sales growth and customer engagement.

• Analyze customer behavior, preferences, and shopping habits to inform digital marketing campaigns.

• Collaborate with our e-commerce and marketing teams to create and implement effective digital marketing campaigns.

• Design and develop email marketing campaigns, social media content, and paid advertising strategies.

• Conduct market research, competitor analysis, and trend analysis to stay up-to-date on industry developments.

• Optimize and improve the user experience on our e-commerce platform, ensuring a seamless and engaging shopping experience.

• Develop and maintain content marketing strategies, including blog posts, social media content, and email newsletters.

• Monitor and analyze key performance indicators (KPIs) to measure campaign success and make data-driven decisions.

• Collaborate with our IT team to ensure seamless integration of e-commerce and digital marketing initiatives.

✅ REQUIRED QUALIFICATIONS

• 5+ years of experience in digital marketing, e-commerce, or a related field.

• Bachelor's degree in Marketing, Business Administration, or a related field.

• Proven track record of developing and executing successful e-commerce strategies.

• Experience with digital marketing tools, such as Google Analytics, Google Ads, and Facebook Ads.

• Excellent analytical and problem-solving skills, with a strong understanding of customer behavior and preferences.

• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.

• Fluency in Spanish and English, with a strong understanding of Mexican culture and market trends.

⭐ PREFERRED QUALIFICATIONS

• Master's degree in Marketing or a related field.

• Experience with e-commerce platform development, such as Shopify or Magento.

• Certified Digital Marketing Professional (CDMP) or similar certification.

• Experience with data analysis tools, such as Excel, Tableau, or Power BI.

• Strong knowledge of Mexican e-commerce regulations and compliance.

💰 WHAT WE OFFER

• Salary range: 50,000 - 80,000 MXN per month.

• Comprehensive health insurance and retirement plan.

• 10 days of paid vacation per year, plus 10 paid holidays.

• 5% annual bonus, based on company performance.

• Opportunities for professional growth and development, with a dedicated learning and development budget.

• Flexible remote work policy, with the option to work from home.

• Collaborative and dynamic team culture, with regular team-building activities and social events.

👥 ABOUT THE TEAM

Our e-commerce team is a dynamic and collaborative group of professionals, working together to drive sales growth and customer engagement. We are a remote team, working from our homes or a shared office space, and we prioritize open communication, flexibility, and collaboration. We are committed to delivering exceptional customer experiences and are always looking for ways to improve and innovate.

📨 HOW TO APPLY

To apply for this role, please send your resume, a cover letter, and a portfolio of your work to careers@walgreens.mx. We look forward to hearing from you and exploring how you can contribute to our team's success.

📋 Job Details

Job Type	🌐 Remote
Location	Remote, MX
Address	Calle 123, Centro, 66220 México, 66220
Salary	MXN 50,000 – 80,000 / year
Industry	General
Company	Walgreens
Valid Until	2026-09-13

📨 How to Apply

Submit your updated CV and a brief cover letter to Walgreens. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.