Digital Marketing Team Lead for E-commerce Expansion in Mexico

🏢 ABOUT THE COMPANY

Publix is a leading supermarket chain founded in 1930, with over 1,300 locations across the United States, Georgia, Alabama, the Carolinas, Tennessee, Florida, and Virginia. We are committed to customer satisfaction, quality products, and exceptional service. Our mission is to provide the highest level of satisfaction to every customer, every day.

🎯 ROLE OVERVIEW

As a Digital Marketing Team Lead for E-commerce Expansion in Mexico, you will lead a team responsible for developing and executing our e-commerce strategy to drive sales growth in Mexico. You will report directly to the Director of Marketing and collaborate closely with cross-functional teams, including digital product development, customer experience, and analytics. Your primary goal is to increase online sales, expand our market share, and enhance customer engagement.

📋 KEY RESPONSIBILITIES

Develop and execute a comprehensive e-commerce strategy for Mexico, aligning with Publix's overall business objectives.

Collaborate with the digital product development team to design and launch e-commerce features and functionalities.

Manage and motivate a team of digital marketing specialists, providing coaching, feedback, and training to ensure they have the skills and knowledge needed to succeed.

Analyze customer data and market trends to identify opportunities for growth and improvement.

Work closely with the customer experience team to ensure seamless online ordering and delivery experiences.

Develop and implement effective marketing campaigns to drive traffic, engagement, and conversion.

Monitor and report on key performance indicators (KPIs) such as sales, website traffic, and customer satisfaction.

Stay up-to-date with the latest e-commerce trends, technologies, and best practices.

✅ REQUIRED QUALIFICATIONS

Minimum 8 years of experience in digital marketing, with a focus on e-commerce and team leadership.

Bachelor's degree in Marketing, Business Administration, or a related field.

Proven track record of driving business growth through digital marketing initiatives.

Expertise in e-commerce platforms (e.g., Shopify, Magento), marketing automation tools (e.g., Marketo, HubSpot), and analytics tools (e.g., Google Analytics, Adobe Analytics).

Strong understanding of SEO principles and practices.

Excellent project management and leadership skills.

Strong communication and interpersonal skills.

⭐ PREFERRED QUALIFICATIONS

Master's degree in Marketing or Business Administration.

4-6 years of experience in Mexico's e-commerce market.

Certification in digital marketing (e.g., Google Analytics Certification, HubSpot Inbound Marketing Certification).

Experience with A/B testing and experimentation methodologies.

Fluency in Spanish (written and spoken).

💰 WHAT WE OFFER

We offer a competitive salary range of 500,000 - 800,000 MXN per year, based on experience.

A comprehensive health insurance plan, covering medical, dental, and vision care.

A retirement plan with a 10% company match.

15 days of paid vacation, plus 10 paid holidays.

A dedicated learning and development budget for professional growth and certifications.

Flexible remote work options, with the possibility of working from home.

A collaborative and innovative team culture, with opportunities for growth and career advancement.

👥 ABOUT THE TEAM

Our e-commerce team is a close-knit group of 12 professionals, working together to drive sales growth and customer satisfaction. We value collaboration, innovation, and continuous learning. In the past year, we have launched several successful e-commerce initiatives, resulting in a 25% increase in online sales.

📨 HOW TO APPLY

To apply for this role, please submit your resume, a cover letter, and a portfolio of your previous work. We look forward to reviewing your application within the next 2 weeks.

📋 Job Details

Job Type	🌐 Remote
Location	Remote, MX
Address	Av. Paseo de la Reforma 123, 11000 Ciudad de México, CDMX, 11000
Salary	MXN 500,000 – 800,000 / year
Industry	General
Company	Publix
Valid Until	2026-09-14

📨 How to Apply

Submit your updated CV and a brief cover letter to Publix. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.