Director of Global Digital Marketing Strategy — Customer Experience

🏢 ABOUT THE COMPANY

Starbucks is a leading global coffee company founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker. With over 30,000 stores in more than 80 countries, we strive to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Our mission is to establish Starbucks as the premier retailer of specialty coffee, coffee beverages, and related products. We are committed to serving high-quality beverages and food, while maintaining the respect, warmth, and genuine hospitality of our stores. As a company, we value diversity, equity, and inclusion, and aim to make a positive impact on our communities through our corporate social responsibility efforts.

🎯 ROLE OVERVIEW

As the Director of Global Digital Marketing Strategy – Customer Experience, you will play a critical role in shaping our global digital marketing strategy to drive customer engagement and loyalty. Reporting directly to the Vice President of Global Digital Marketing, you will lead a cross-functional team to develop and execute digital marketing campaigns that meet our business objectives. Your impact will be measured by the increase in customer retention, brand awareness, and sales. You will work closely with our global marketing teams to ensure alignment and consistency in our digital marketing efforts.

📋 KEY RESPONSIBILITIES

Develop and execute global digital marketing strategies to drive customer engagement and loyalty through social media, email, and other digital channels.

Lead a cross-functional team to create and deploy digital marketing campaigns, including content creation, paid advertising, and influencer partnerships.

Collaborate with our global marketing teams to ensure alignment and consistency in our digital marketing efforts.

Analyze campaign performance and provide data-driven insights to inform future marketing strategies.

Stay up-to-date with the latest digital marketing trends and best practices, and implement new strategies to stay ahead of the competition.

Develop and maintain relationships with key stakeholders, including our global marketing teams, customer service teams, and external partners.

Provide training and support to our store teams on digital marketing best practices and campaigns.

✅ REQUIRED QUALIFICATIONS

8+ years of experience in digital marketing, with a focus on customer experience and engagement.

Proven track record of developing and executing successful digital marketing campaigns that drive business results.

Bachelor's degree in Marketing, Communications, or related field.

Strong understanding of social media platforms, email marketing, and other digital channels.

Excellent leadership and project management skills, with the ability to motivate and inspire a cross-functional team.

Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.

⭐ PREFERRED QUALIFICATIONS

Master's degree in Marketing, Communications, or related field.

Certification in digital marketing, such as Google Analytics or HubSpot.

Experience with content management systems, such as WordPress or Drupal.

Fluency in multiple languages, including English, Spanish, and/or Mandarin.

Experience working in a fast-paced, dynamic environment with multiple stakeholders.

💰 WHAT WE OFFER

We offer a competitive salary range of $50,000 - $80,000 per year, plus a comprehensive benefits package, including health insurance, retirement plan, and vacation days. We also offer a learning and development budget to support your growth and career advancement. As a remote employee, you will have the flexibility to work from anywhere, while still being part of a collaborative and dynamic team. Our company culture values diversity, equity, and inclusion, and we strive to make a positive impact on our communities through our corporate social responsibility efforts.

👥 ABOUT THE TEAM

Our digital marketing team is a dynamic and collaborative group of professionals who are passionate about driving customer engagement and loyalty. We are a global team, spread across multiple time zones, and we work closely together to achieve our business objectives. We value open communication, continuous learning, and creative problem-solving. We recently launched a successful social media campaign that increased our followers by 25% and drove a 10% increase in sales.

📨 HOW TO APPLY

To apply for this role, please submit your resume and a cover letter outlining your experience and qualifications. We expect to respond to all applicants within 2-3 weeks of receipt of application.

📋 Job Details

📨 How to Apply

Submit your updated CV and a brief cover letter to Starbucks. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.