E-Commerce Content Strategist and Digital Marketing Specialist

🏢 ABOUT THE COMPANY

Barnes & Noble is a leading global retailer of books, digital content, and education products. Founded in 1873, our mission is to be the world's most comprehensive destination for books, media, and digital content, providing superior customer service and a unique shopping experience. With a presence in over 25 countries, Barnes & Noble is a trusted brand with a rich history of innovation and customer satisfaction. Our company culture values teamwork, creativity, and continuous learning, enabling our employees to grow and succeed in a dynamic industry.

🎯 ROLE OVERVIEW

As an E-Commerce Content Strategist and Digital Marketing Specialist, you will play a critical role in driving the strategy and execution of our e-commerce platform, ensuring a seamless customer experience, and driving sales growth through targeted marketing campaigns. Reporting to the Head of E-Commerce, you will work closely with cross-functional teams to develop and implement content strategies, optimize product listings, and analyze customer behavior to inform business decisions. Your expertise will impact the success of our online business, shaping the way customers interact with our brand and driving revenue growth.

📋 KEY RESPONSIBILITIES

Develop and execute content strategies across multiple channels, including product listings, product descriptions, category pages, and blog posts.

Create and curate high-quality content that resonates with our target audience, driving engagement and conversion.

Collaborate with the product team to ensure accurate and up-to-date product information, optimizing search engine ranking and customer satisfaction.

Analyze customer behavior and purchase history to inform content and marketing strategies, identifying trends and opportunities for growth.

Work closely with the marketing team to develop and execute targeted marketing campaigns, leveraging data and analytics to optimize ROI.

Monitor and report on key performance indicators (KPIs) such as click-through rates, conversion rates, and sales lift.

Stay up-to-date with industry trends and best practices in e-commerce content and digital marketing, applying this knowledge to drive business results.

✅ REQUIRED QUALIFICATIONS

5+ years of experience in e-commerce content strategy, digital marketing, or a related field.

Bachelor's degree in Marketing, Communications, or a related field.

Proven experience in developing and executing content strategies that drive business results.

Excellent writing, editing, and storytelling skills, with the ability to adapt to multiple tone and style requirements.

Strong analytical and problem-solving skills, with the ability to work with large datasets and provide actionable insights.

Proficiency in Google Analytics, Adobe Creative Cloud, or other relevant tools and technologies.

Native English language skills, with excellent grammar, vocabulary, and punctuation.

⭐ PREFERRED QUALIFICATIONS

Master's degree in Marketing, Communications, or a related field.

Experience with A/B testing, multivariate testing, or other experimentation methodologies.

Certification in Google Analytics or Adobe Experience Manager.

Familiarity with e-commerce platforms such as Shopify, Magento, or Salesforce.

Experience working in a fast-paced, dynamic environment with multiple stakeholders and priorities.

💰 WHAT WE OFFER

€60,000 - €80,000 per annum (based on experience), with a comprehensive benefits package including health insurance, retirement plan, and vacation days.

Mentorship and career development opportunities, with a clear path for growth and professional advancement.

Flexible remote work policy, with the option to work from home or our office in Germany.

Access to our state-of-the-art training and development resources, including online courses, workshops, and conferences.

Opportunity to work with a global team of talented professionals, driving innovation and customer satisfaction in e-commerce and digital marketing.

👥 ABOUT THE TEAM

Our e-commerce team is a dynamic and collaborative group of professionals, united by a shared passion for innovation and customer satisfaction. With a range of expertise and perspectives, we work together to drive business results and exceed customer expectations. We're a team that's always learning, always experimenting, and always striving to be the best.

📨 HOW TO APPLY

Please submit your application, including your resume, cover letter, and portfolio samples, to [email address]. We look forward to hearing from you!

📋 Job Details

Job Type	🌐 Remote
Location	Remote, DE
Address	Hauptstraße 123, 12345
Salary	EUR 60,000 – 80,000 / year
Industry	General
Company	Barnes & Noble
Valid Until	2026-09-13

📨 How to Apply

Submit your updated CV and a brief cover letter to Barnes & Noble. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.