German Market Research Analyst — Snack Food Market Trends

🏢 ABOUT THE COMPANY

PepsiCo is a multinational food and beverage corporation founded in 1898 in North America. Today, it is one of the largest snack food and beverage companies in the world, with a diverse portfolio of iconic brands and a mission to 'do well by doing good'. With over 264,000 employees worldwide, PepsiCo is known for its commitment to sustainability, diversity, equity, and inclusion. Our culture is built on a foundation of respect, inclusivity, and collaboration, and we have made significant strides in reducing our environmental impact while delivering strong business results.

🎯 ROLE OVERVIEW

As a German Market Research Analyst on our Snack Food team, you will be responsible for providing insights and recommendations to drive business growth and decision-making. You will work closely with cross-functional teams, including sales, marketing, and product development, to analyze market trends, customer behavior, and competitor activity. Your analysis will inform our strategic planning, product development, and marketing initiatives, and you will have the opportunity to make a significant impact on our business.

📋 KEY RESPONSIBILITIES

Analyze market trends, customer behavior, and competitor activity to inform business strategy and decision-making.

Conduct primary and secondary research to gather data and insights on the snack food market in Germany and other key markets.

Develop and maintain databases and tools to track market trends and customer behavior.

Collaborate with cross-functional teams to develop and implement market research studies and recommendations.

Provide insights and recommendations to senior leadership and other stakeholders on market trends, customer behavior, and competitor activity.

Analyze and interpret large datasets to identify trends and patterns.

Present findings and recommendations to senior leadership and other stakeholders.

✅ REQUIRED QUALIFICATIONS

BSc or MSc in Business, Marketing, or a related field.

5+ years of experience in market research, analysis, or a related field.

Proven track record of analyzing and interpreting large datasets to identify trends and patterns.

Excellent communication and presentation skills.

Ability to work independently and as part of a team.

Fluency in German and English (written and spoken).

⭐ PREFERRED QUALIFICATIONS

Experience working with data analytics tools and software, such as SPSS, R, or Python.

Familiarity with market research methodologies and tools.

Experience working in the snack food industry or a related field.

Knowledge of regulatory requirements and laws related to data protection and market research.

💰 WHAT WE OFFER

Salary range: 55,000 - 78,000 EUR per year.

Comprehensive health insurance plan.

Retirement plan with employer matching.

Generous vacation package with 30 days off per year.

Dedicated learning and development budget.

Flexible remote work policy with opportunities to work from home.

Collaborative and dynamic team culture.

Opportunities for growth and professional development.

👥 ABOUT THE TEAM

Our team is a diverse and dynamic group of professionals from various backgrounds and disciplines. We work closely together to drive business growth and decision-making, and we are passionate about delivering results while maintaining a healthy work-life balance. With a strong focus on collaboration, innovation, and continuous learning, we are committed to making a positive impact on our business and the communities we serve.

📨 HOW TO APPLY

To apply, please submit your resume and a cover letter outlining your experience and qualifications. Applications will be reviewed on a rolling basis, and we expect to schedule interviews within 2-3 weeks of application.

📋 Job Details

Job Type	🌐 Remote
Location	Remote, DE
Address	Bahnhofsplatz 1, 40213 Düsseldorf, 40213
Salary	EUR 55,000 – 78,000 / year
Industry	General
Company	PepsiCo
Valid Until	2026-09-13

📨 How to Apply

Submit your updated CV and a brief cover letter to PepsiCo. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.