Germany Regional Marketing Manager — Digital Innovation

🏢 ABOUT THE COMPANY

McDonald's is one of the world's largest fast-food chains with a history dating back to 1948 when it was founded by Ray Kroc in the United States. Today, we operate in over 100 countries and have a strong presence in Germany where we employ thousands of people. Our mission is to be our customers' favorite way to eat. We strive to be a great place to work by fostering a culture of innovation, collaboration, and respect for our employees. Our values include quality, service, cleanliness, and value, which guide our business decisions and interactions with our customers and employees. We are proud of our achievements and continue to innovate in the quick-service industry.

🎯 ROLE OVERVIEW

As our Germany Regional Marketing Manager — Digital Innovation, you will play a critical role in driving the digital transformation of our marketing efforts in Germany. You will be responsible for leading a team of marketers to develop and execute innovative digital marketing campaigns that engage our customers and drive sales. You will report directly to the Director of Marketing for Germany and will be responsible for managing a budget of €500,000. You will have the opportunity to impact the business by increasing brand awareness, driving website traffic, and boosting sales through your digital marketing efforts.

📋 KEY RESPONSIBILITIES

Develop and execute digital marketing strategies that drive sales and brand awareness in Germany.

Lead a team of marketers to collaborate on digital marketing campaigns, including social media, email marketing, and search engine optimization.

Manage a budget of €500,000 to execute digital marketing campaigns.

Monitor and analyze the effectiveness of digital marketing campaigns and make data-driven decisions to optimize future campaigns.

Collaborate with cross-functional teams, including creative, media, and analytics to ensure seamless execution of digital marketing campaigns.

Develop and maintain relationships with external agencies and vendors to ensure high-quality digital marketing services.

Stay up-to-date with the latest digital marketing trends and technologies to ensure our marketing efforts remain innovative and effective.

✅ REQUIRED QUALIFICATIONS

Minimum 8 years of experience in digital marketing, with at least 5 years in a leadership role.

Bachelor's degree in Marketing or a related field.

Proven track record of developing and executing successful digital marketing campaigns that drive sales and brand awareness.

Experience with social media marketing, email marketing, and search engine optimization.

Familiarity with marketing automation platforms and customer relationship management systems.

⭐ PREFERRED QUALIFICATIONS

Master's degree in Marketing or a related field.

Experience with agile marketing methodologies and project management tools.

Certification in digital marketing, such as Google Analytics or HubSpot.

Fluency in German and English.

💰 WHAT WE OFFER

We offer a competitive salary of €60,000 - €80,000 per year, depending on experience.

We provide a comprehensive health insurance package that covers medical, dental, and vision expenses.

We offer a retirement plan that matches 100% of employee contributions up to 2% of salary.

We provide 20 days of paid vacation per year, plus 10 bank holidays.

We offer a budget of €5,000 per year for professional development and learning.

We have a hybrid work policy that allows for remote work 2 days per week.

We have a dynamic and collaborative team culture that values innovation and creativity.

👥 ABOUT THE TEAM

Our marketing team is a team of 10 people who work closely together to develop and execute marketing campaigns. We have a collaborative and dynamic culture that values innovation and creativity. We are a results-driven team that is passionate about delivering high-quality marketing campaigns that engage our customers and drive sales.

📨 HOW TO APPLY

To apply for this role, please submit your resume and a cover letter explaining why you are the ideal candidate for this role. We expect to respond to all applicants within 2 weeks.

📋 Job Details

Job Type	FULL TIME
Location	Munich, DE
Address	Bahnhofstraße 12, 80803
Salary	EUR 60,000 – 80,000 / year
Industry	General
Company	McDonald's
Valid Until	2026-09-13

📨 How to Apply

Submit your updated CV and a brief cover letter to McDonald's. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.