Global Content Strategist for E-learning Platforms

🏢 ABOUT THE COMPANY

YouTube is the largest video-sharing platform in the world, founded in 2005 by three former PayPal employees. Our mission is to give everyone a voice and show them the world. With over 2 billion monthly active users, we are a global community that is passionate about creative expression. We pride ourselves on fostering a culture of inclusivity, collaboration, and continuous learning. YouTube has become a hub for creators to share their ideas, showcase their talents, and connect with like-minded individuals. Our values include being open-minded, respectful, and empathetic towards our viewers and creators. We strive to be innovative, transparent, and accountable in all aspects of our business.

🎯 ROLE OVERVIEW

As a Global Content Strategist for E-learning Platforms, you will play a pivotal role in shaping the future of education content on YouTube. You will work closely with our team of experts to develop and implement content strategies that meet the evolving needs of e-learning platforms and educators worldwide. You will report directly to the Head of Education Content and will have a significant impact on our global content offerings. Your expertise and creative vision will help us stay ahead of the curve in the rapidly growing e-learning market.

📋 KEY RESPONSIBILITIES

Develop and execute comprehensive content strategies for e-learning platforms, focusing on topics such as online education, skills development, and career advancement. Collaborate with educators, subject matter experts, and content creators to design engaging and informative content that meets the needs of diverse learner groups. Analyze market trends, competitor landscapes, and user behavior to identify opportunities for growth and improvement. Work with cross-functional teams to produce high-quality content, including video scripts, thumbnails, and other visual assets. Conduct competitor research and stay up-to-date with industry best practices to maintain our competitive edge. Evaluate the effectiveness of content strategies and adjust them accordingly to meet changing user needs and platform goals. Develop and maintain relationships with key stakeholders, including educators, content creators, and platform partners. Stay informed about educational technology trends, emerging platforms, and innovative tools to ensure our content remains relevant and impactful.

✅ REQUIRED QUALIFICATIONS

5+ years of experience in content strategy, education, or a related field. Bachelor's degree in education, communications, or a related field. Proven expertise in developing and executing content strategies that drive engagement and conversions. Experience working with e-learning platforms, educational institutions, or content creation companies. Strong understanding of online education, skills development, and career advancement. Excellent writing, editing, and verbal communication skills. Ability to analyze data, identify trends, and adjust content strategies accordingly. Experience with content management systems, video production tools, and social media platforms. Familiarity with educational technology trends, emerging platforms, and innovative tools.

⭐ PREFERRED QUALIFICATIONS

Master's degree in education, communications, or a related field. Experience working with popular Learning Management Systems (LMS) or Content Management Systems (CMS). Proficiency in video production software, such as Adobe Premiere or Final Cut Pro. Knowledge of web development, HTML, CSS, and JavaScript. 2+ years of experience in a similar role within the education or content creation industry. Experience with data analysis tools, such as Google Analytics or Adobe Analytics.

💰 WHAT WE OFFER

We offer a competitive salary range of £50,000 - £80,000 per annum, depending on experience. You will also receive a comprehensive health insurance package, a pension scheme, and a generous annual leave allowance. Our company offers a flexible remote work policy, allowing you to work from home or anywhere in the world. We prioritize your professional growth and development, providing a £1,000 annual learning and development budget. You will also have access to our state-of-the-art office facilities, including a gym, cafeteria, and collaborative workspaces.

👥 ABOUT THE TEAM

You will be part of a dynamic and diverse team of content strategists, educators, and creatives who are passionate about shaping the future of education content on YouTube. Our team is made up of experts from various backgrounds, including education, communications, and content creation. We value collaboration, open communication, and continuous learning, and we strive to create a positive and inclusive work environment. Our team has recently developed successful content strategies for clients such as Coursera, Udemy, and edX, and we are excited to take on new challenges and opportunities.

📨 HOW TO APPLY

To apply for this role, please submit your resume, a cover letter, and a 3-minute video showcasing your content strategy expertise and creativity. We are looking for a highly motivated and talented individual who is passionate about education and content creation. We expect to conduct interviews within 2-3 weeks of receiving applications.

📋 Job Details

📨 How to Apply

Submit your updated CV and a brief cover letter to Youtube. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.