Global Digital Experience Manager ā LATAM Markets
Global Digital Experience Manager ā LATAM Markets
š¢ ABOUT THE COMPANY
The Coca-Cola Company is a global beverage leader founded in 1886 with a mission to inspire moments of happiness and connection. With a diverse portfolio of brands that include Fanta, Sprite, and Minute Maid, we are a company of innovators, entrepreneurs, and problem-solvers who are passionate about making a difference in the world. With over 500,000 employees in more than 200 countries, our culture is built on a foundation of courage, collaboration, and innovation. We are committed to diversity and inclusion, and we believe that our differences are what make us stronger. Our success is driven by the dedication and passion of our people, and we are proud to be recognized as one of the world's most admired companies.
šÆ ROLE OVERVIEW
We are seeking a highly skilled Global Digital Experience Manager to join our team in LATAM markets. This role will be responsible for driving the development and execution of cross-functional digital marketing initiatives that drive business growth and improve customer experiences. As a key member of our digital marketing team, you will collaborate closely with colleagues in marketing, sales, and operations to develop and implement digital strategies that meet the needs of our customers and stakeholders. You will report to the Regional Marketing Manager and will play a critical role in shaping the future of our digital marketing efforts in LATAM.
š KEY RESPONSIBILITIES
* Develop and execute digital marketing strategies that drive business growth and improve customer experiences in LATAM markets
* Collaborate with cross-functional teams to develop and implement digital marketing campaigns that meet business objectives
* Analyze data and metrics to measure campaign effectiveness and identify areas for improvement
* Develop and maintain content calendars to ensure consistent messaging and brand alignment across digital channels
* Stay up-to-date with industry trends and best practices in digital marketing and apply this knowledge to drive innovation and improvement in our digital marketing efforts
* Collaborate with the design and development team to ensure that all digital marketing materials are visually appealing and engaging
* Develop and maintain relationships with key stakeholders, including colleagues, partners, and agencies
* Manage and execute social media campaigns to drive brand awareness and engagement
* Develop and manage digital marketing budgets to ensure efficient and effective use of resources
* Provide support and guidance to colleagues on digital marketing best practices and campaign execution
* Develop and maintain metrics and reporting to measure campaign effectiveness and drive continuous improvement
* Develop and maintain content and messaging guidelines to ensure consistent brand voice and messaging across digital channels
* Collaborate with the analytics team to develop and execute A/B testing and experimentation to drive continuous improvement
* Collaborate with the digital media team to negotiate and execute digital media buys
* Develop and maintain relationships with key partners and agencies to drive business growth and improve customer experiences
ā REQUIRED QUALIFICATIONS
* 5+ years of experience in digital marketing, with a focus on cross-functional campaign development and execution
* Proven track record of driving business growth and improving customer experiences through digital marketing initiatives
* Strong analytical and problem-solving skills, with the ability to analyze data and metrics to drive decision-making
* Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
* Strong project management skills, with the ability to manage multiple projects and prioritize tasks effectively
* Experience with digital marketing tools, including CRM, marketing automation, and social media management platforms
* Strong understanding of industry trends and best practices in digital marketing
* Bachelor's degree in Marketing, Communications, or related field
* Fluency in Spanish and English required, with the ability to communicate effectively in both languages
ā PREFERRED QUALIFICATIONS
* 7+ years of experience in digital marketing, with a focus on cross-functional campaign development and execution
* Experience with digital marketing analytics tools, including Google Analytics and Adobe Analytics
* Experience with digital marketing platforms, including HubSpot and Marketo
* Certification in digital marketing, such as Google Analytics or HubSpot
* Experience with A/B testing and experimentation to drive continuous improvement
* Experience with social media advertising and influencer marketing
š° WHAT WE OFFER
* Competitive salary range: 500,000 - 800,000 MXN per year
* Comprehensive health insurance plan
* Retirement plan with employer match
* 20 days of paid vacation per year
* 5 days of paid sick leave per year
* Learning and development budget to support ongoing education and skill development
* Remote work policy that allows for flexibility and work-life balance
* Collaborative and dynamic team culture that values innovation, creativity, and continuous improvement
* Opportunities for professional growth and development through training, mentorship, and career advancement
š„ ABOUT THE TEAM
Our digital marketing team is a dynamic and collaborative group of professionals who are passionate about driving business growth and improving customer experiences through digital marketing initiatives. We are a team of innovators, entrepreneurs, and problem-solvers who are committed to delivering high-quality results and exceeding expectations. We are a team that values transparency, accountability, and continuous improvement, and we are committed to making a positive impact on the world through our work.
šØ HOW TO APPLY
To apply for this role, please submit your resume and a cover letter outlining your experience and qualifications. We are a diverse and inclusive company that values and celebrates differences, and we are committed to creating a workplace that is welcoming and inclusive for all employees. We are an equal opportunity employer and welcome applications from all qualified candidates. We expect to contact selected candidates within 2-3 weeks of receipt of application. Please note that only selected candidates will be contacted for an interview.
š Job Details
| Job Type | š Remote |
| Location | Remote, MX |
| Address | Calle 123, Colonia Centro, 06500 |
| Salary | MXN 50,000 ā 80,000 / year |
| Industry | General |
| Company | Coca-Cola |
| Valid Until | 2026-09-15 |
šØ How to Apply
Submit your updated CV and a brief cover letter to Coca-Cola. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.