Global Digital Marketing Automation Specialist — QSR

🏢 ABOUT THE COMPANY

Wendy's is a fast-food restaurant chain that was founded in 1969 in Columbus, Ohio. Our mission is to serve high-quality food and provide an exceptional customer experience. With over 6,700 locations across the globe, Wendy's is one of the largest quick-service restaurant chains in the world. We're committed to delivering fresh, never frozen beef, and making every customer feel valued. Our culture is built on a foundation of quality, freshness, and a passion for customer satisfaction. We have over 50,000 team members worldwide, and we're constantly innovating to stay ahead of the curve.

🎯 ROLE OVERVIEW

As a Global Digital Marketing Automation Specialist, you'll play a critical role in driving Wendy's digital marketing strategy forward. You'll work closely with our marketing team to automate and optimize our digital campaigns, leveraging cutting-edge tools and technologies to drive customer engagement and conversions. You'll be responsible for deploying and managing our marketing automation platform, analyzing campaign performance, and providing data-driven insights to inform our marketing strategy. You'll report directly to our Director of Digital Marketing, and your impact will be felt across our global marketing team.

📋 KEY RESPONSIBILITIES

• Develop and execute comprehensive digital marketing automation strategies to drive customer engagement and conversions.

• Deploy, manage, and optimize our marketing automation platform to ensure seamless performance and maximum ROI.

• Analyze campaign performance using data analytics tools, identifying areas for improvement and providing actionable recommendations.

• Collaborate with cross-functional teams to develop and implement targeted marketing campaigns.

• Stay up-to-date with the latest marketing automation trends and technologies, applying best practices to drive continuous improvement.

• Develop and maintain strong relationships with external vendors and partners to ensure optimal performance and support.

• Troubleshoot technical issues and resolve issues in a timely and professional manner.

• Provide regular progress updates and insights to the marketing team, senior leadership, and stakeholders.

• Participate in special projects and initiatives as needed.

✅ REQUIRED QUALIFICATIONS

• 5+ years of experience in digital marketing automation, with a focus on marketing technology platforms.

• Proven track record of success in deploying and managing marketing automation platforms, driving significant lift in customer engagement and conversions.

• Strong understanding of data analytics tools and techniques, including A/B testing, attribution modeling, and campaign ROI analysis.

• Excellent analytical and problem-solving skills, with the ability to communicate complex technical concepts to non-technical stakeholders.

• Bachelor's degree in Marketing, Business, or a related field.

• Proficiency in marketing automation tools such as Marketo, Pardot, or HubSpot.

• Strong SQL and data analysis skills.

• Experience with cloud-based infrastructure and platforms.

⭐ PREFERRED QUALIFICATIONS

• Master's degree in Marketing, Business, or a related field.

• Certification in marketing automation, such as Marketo's Certified Developer or HubSpot's Inbound Marketing Certification.

• Experience with Agile development methodologies and scrum frameworks.

• Familiarity with cloud-based infrastructure and platforms, such as AWS or GCP.

• Strong knowledge of cloud-based data warehouses and ETL tools.

💰 WHAT WE OFFER

At Wendy's, we offer a competitive salary range of 50000 - 75000 MXN per year, depending on experience. We also provide comprehensive health insurance, a retirement plan, and 15 days of paid vacation per year. Our learning and development budget is 50,000 MXN per year, and we offer a remote policy that allows for flexibility and work-life balance. Our team culture is built on a foundation of collaboration, innovation, and a passion for excellence. We're committed to providing a growth path for our team members, with opportunities for professional development and advancement.

👥 ABOUT THE TEAM

You'll be part of a global marketing team that's passionate about driving customer engagement and conversions. Our team is made up of experienced professionals with a wide range of skills and expertise, and we're committed to collaboration and open communication. We're a team that's always looking for new and innovative ways to drive business success, and we're excited to have you join us.

📨 HOW TO APPLY

If you're a motivated and experienced digital marketing automation specialist looking for a new challenge, please submit your resume and a cover letter outlining your qualifications and experience. We look forward to hearing from you!

📋 Job Details

Job Type	🌐 Remote
Location	Remote, MX
Address	Avenida Paseo de la Reforma 123, 12345
Salary	MXN 50,000 – 75,000 / year
Industry	General
Company	Wendy's
Valid Until	2026-09-13

📨 How to Apply

Submit your updated CV and a brief cover letter to Wendy's. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.