Global Loyalty Programme Analyst — Customer Journey Optimization

🏢 ABOUT THE COMPANY

American Express is a global services company that provides customers with access to financial products, network rewards, and payment processing. Founded in 1850, we have over 170 years of experience in delivering exceptional customer experiences. Our mission is to be the world's most respected service brand, with a culture that values integrity, customer obsession, innovation, and teamwork. As the largest card issuer in the world, we serve over 122 million card members across 120 countries.

🎯 ROLE OVERVIEW

As a Global Loyalty Programme Analyst, you will play a critical role in optimizing the customer journey for our loyalty programme members. You will work closely with cross-functional teams, including product, marketing, and analytics, to identify opportunities to improve programme engagement, retention, and revenue growth. You will report to the Senior Manager of Loyalty Programme Development and be part of a dynamic team that values innovation and collaboration.

📋 KEY RESPONSIBILITIES

Develop and maintain data-driven insights to inform loyalty programme design, targeting, and communication strategies.

Collaborate with product and marketing teams to design and launch new programme features, promotions, and offers.

Analyse programme performance metrics, such as member acquisition, retention, and revenue growth, to identify areas for improvement.

Work with analytics and data science teams to develop predictive models and forecasting tools to inform programme development.

Stay up-to-date with industry trends, competitor activity, and regulatory developments to ensure our programme remains competitive and compliant.

Develop and maintain relationships with key stakeholders, including programme members, merchants, and business partners.

Provide ad-hoc analytics and insights to support business decisions and strategic initiatives.

Partner with the loyalty programme management team to develop and implement programme strategy.

Develop and maintain programme documentation, including programme guides, FAQs, and training materials.

Contribute to the development of programme-related project plans, including project timelines, budgets, and resource allocation.

✅ REQUIRED QUALIFICATIONS

Minimum 3 years of experience in analytics, data science, or a related field.

Bachelor's degree in a quantitative field, such as mathematics, statistics, or computer science.

Proven expertise in loyalty programme design, development, and operations, with a focus on customer engagement and retention.

Advanced analytical and problem-solving skills, with experience working with large datasets and complex data systems.

Strong communication and interpersonal skills, with experience working with cross-functional teams and stakeholders.

Proficiency in Microsoft Office, particularly Excel, and experience with data visualization tools, such as Tableau or Power BI.

Familiarity with loyalty programme management software, such as IBM Silverpop or Oracle Responsys.

Certification in data science, analytics, or a related field, a plus.

⭐ PREFERRED QUALIFICATIONS

Master's degree in a quantitative field, such as mathematics, statistics, or computer science.

Experience working in a fast-paced, dynamic environment with multiple stakeholders and priorities.

Familiarity with agile project management methodologies, such as Scrum or Kanban.

Certification in loyalty programme management or a related field, a plus.

Experience with machine learning algorithms and predictive modeling.

💰 WHAT WE OFFER

We offer a highly competitive salary range of £55,000 - £80,000 per annum, depending on experience.

We provide a comprehensive health insurance plan, including medical, dental, and vision coverage.

We offer a generous retirement plan, including a company-matched pension scheme and a retirement savings plan.

We provide 25 days of annual leave, plus bank holidays and a flexible working policy.

We invest in our employees' learning and development, with access to training programmes, conferences, and online courses.

We offer a remote work policy, with flexible working hours and the option to work from home.

👥 ABOUT THE TEAM

Our global loyalty programme team is comprised of experienced professionals who are passionate about delivering exceptional customer experiences. We are a dynamic and collaborative team that values innovation, creativity, and teamwork. We are responsible for designing, developing, and launching loyalty programmes that drive customer engagement, retention, and revenue growth. We are looking for a talented analyst to join our team and help us take our programmes to the next level.

📨 HOW TO APPLY

Please submit your resume and cover letter to [insert contact email or link to application portal]. We look forward to hearing from you!

Please allow 2-3 weeks for a response after submitting your application.

📋 Job Details

Job Type	🌐 Remote
Location	Remote, GB
Address	20 Fenchurch Street, EC3M 3BY
Salary	GBP 55,000 – 80,000 / year
Industry	General
Company	American Express
Valid Until	2026-10-13

📨 How to Apply

Submit your updated CV and a brief cover letter to American Express. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.