Global Marketing Analytics Specialist for German Market Expansion

🏢 ABOUT THE COMPANY

Airbnb is a global online marketplace and hospitality service, founded in 2008 in San Francisco, California. Our mission is to help create a world where anyone can belong anywhere. With over 5 million listings in more than 220 countries and regions, we're proud to be a great place to work. We believe in the importance of preserving local cultures and providing immersive experiences for our guests.

🎯 ROLE OVERVIEW

As a Global Marketing Analytics Specialist for German Market Expansion, you will play a key role in analyzing and optimizing our marketing strategies to drive growth in the German market. You will be part of our cross-functional team, working closely with marketing, product, and growth teams to inform data-driven decisions. You will report directly to the Head of Marketing Analytics and be responsible for developing and executing marketing analytics plans to achieve business goals.

📋 KEY RESPONSIBILITIES

Develop and maintain complex SQL queries and data models to analyze marketing performance and provide actionable insights.

Collaborate with the marketing team to design and execute A/B tests and experiments to measure the impact of marketing campaigns.

Leverage data visualization tools to communicate findings and recommendations to stakeholders, including senior leadership.

Work with data engineers to ensure seamless integration of data from various sources and to identify opportunities for data enrichment.

Develop and maintain dashboards and reports to track key performance indicators (KPIs) for marketing campaigns.

Analyze customer behavior and preferences to inform marketing strategies and optimize user experience.

Collaborate with product teams to integrate marketing data into product development and growth initiatives.

Develop and maintain a deep understanding of the German market and its trends to inform marketing strategies.

Stay up-to-date with industry trends and best practices in marketing analytics and apply them to our business.

Identify areas for process improvement and implement changes to enhance efficiency and effectiveness.

✅ REQUIRED QUALIFICATIONS

5+ years of experience in marketing analytics, with a focus on data analysis and visualization.

Bachelor's degree in a quantitative field, such as mathematics, statistics, or computer science.

Advanced SQL skills and experience working with data visualization tools such as Tableau or Power BI.

Familiarity with data management and data engineering, including data integration and data quality.

Proven track record of creating and communicating actionable insights to stakeholders.

Excellent analytical, problem-solving, and communication skills.

German citizenship or the ability to work in Germany without a visa.

⭐ PREFERRED QUALIFICATIONS

Master's degree in a quantitative field.

Certification in marketing analytics or data science.

Experience working with cloud-based data platforms, such as AWS or Google Cloud.

Fluency in an additional language, such as English or French.

💰 WHAT WE OFFER

We offer a highly competitive salary range of EUR 50,000 to EUR 80,000 per year, depending on experience. We also provide a comprehensive benefits package, including health insurance, a retirement plan, and generous vacation days. We offer a dedicated learning and development budget to support your professional growth. As a remote-friendly company, we offer flexible working arrangements and a generous remote work policy. Our team culture is collaborative, dynamic, and fast-paced, and we're committed to creating an inclusive and diverse workplace.

👥 ABOUT THE TEAM

Our marketing analytics team is a cross-functional group of experts who work together to drive business growth through data-driven insights. We're a dynamic and collaborative team that values innovation, experimentation, and continuous learning. We're passionate about understanding our customers and using data to inform our marketing strategies. Our team is made up of experts in marketing, product, and data analysis, and we're committed to creating a culture of inclusivity and respect.

📨 HOW TO APPLY

If you're a highly motivated and analytical individual with a passion for marketing analytics, please submit your application, including your resume and a cover letter outlining your experience and qualifications. We look forward to hearing from you and learning more about your application. Please submit your application by [Insert Date].

📋 Job Details

Job Type	🌐 Remote
Location	Remote, DE
Address	Hansestraße 123, 10115
Salary	EUR 50,000 – 80,000 / year
Industry	General
Company	Airbnb
Valid Until	2026-09-13

📨 How to Apply

Submit your updated CV and a brief cover letter to Airbnb. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.