Global Marketing Automation Specialist

🏢 ABOUT THE COMPANY

Marriott International is a leading global hospitality company founded in 1927 with its headquarters in Bethesda, Maryland. Our mission is to deliver exceptional guest experiences across our portfolio of 30 brands, with over 7,000 properties in more than 131 countries. We value a customer-centric culture, and our commitment to innovation and growth has led to numerous achievements, including becoming one of the world's largest hotel chains and a great place to work.

🎯 ROLE OVERVIEW

As a Global Marketing Automation Specialist, you will play a critical role in driving the global marketing strategy and execution for Marriott's digital marketing campaigns. You will be a key member of the marketing automation team, working closely with cross-functional stakeholders to design, implement, and optimize marketing automation workflows, ensuring a seamless and personalized experience for our guests. You will report directly to the Senior Manager of Marketing Automation and will be responsible for driving business outcomes through data-driven insights and customer-centric marketing strategies.

📋 KEY RESPONSIBILITIES

- Design and implement marketing automation workflows using industry-leading tools such as Marketo and Pardot, ensuring alignment with Marriott's global marketing strategy.

- Collaborate with global marketing teams to develop and execute complex marketing automation campaigns, leveraging data and analytics to drive business outcomes.

- Develop and maintain marketing automation assets, including email templates, landing pages, and lead scoring rules, to ensure consistency and brand cohesion.

- Analyze campaign performance and provide actionable insights to optimize marketing automation workflows and improve return on investment (ROI).

- Work closely with the data and analytics team to integrate marketing automation data with other Marriott systems, providing a single customer view and enabling data-driven decision-making.

- Identify and implement process improvements, best practices, and industry trends to stay ahead of the competition.

- Provide training and support to regional marketing teams to ensure effective adoption and utilization of marketing automation capabilities.

- Develop and maintain a deep understanding of Marriott's customer journey, including customer pain points, preferences, and behaviors.

✅ REQUIRED QUALIFICATIONS

- 5+ years of experience in marketing automation, with a proven track record of driving business outcomes through data-driven marketing strategies.

- Bachelor's degree in Marketing, Communications, or a related field.

- Advanced knowledge of marketing automation tools, including Marketo and Pardot, and experience with campaign design, implementation, and optimization.

- Strong analytical and problem-solving skills, with the ability to collect and analyze data to inform marketing strategies.

- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional stakeholders, including sales, customer experience, and product teams.

- Ability to work in a fast-paced environment, managing multiple priorities and deadlines while maintaining a focus on delivering high-quality results.

- Strong understanding of customer journey mapping, customer experience design, and the importance of personalization in marketing strategies.

- Familiarity with data management systems, including CRM and data analytics tools, such as Adobe Campaign and Salesforce.

⭐ PREFERRED QUALIFICATIONS

- Master's degree in Marketing or a related field.

- Certification in marketing automation, such as the Marketo Certified Developer or Pardot Certified Consultant.

- Experience working in a global marketing organization, with a deep understanding of cultural nuances and regional marketing strategies.

- Strong proficiency in data visualization tools, such as Tableau or Power BI, and experience with data storytelling.

💰 WHAT WE OFFER

Marriott International offers a highly competitive compensation package, including a base salary range of $50,000 - $80,000 MXN per year, plus a comprehensive benefits package, including:

- Health insurance for you and your family.

- A retirement plan with company match.

- 20 days of paid vacation per year, plus 10 additional days for holidays and personal time.

- A $2,000 annual learning and development budget, to support your professional growth and development.

- A flexible remote work policy, allowing you to work from home or collaborate with our global teams.

- A dynamic and inclusive team culture, with regular team-building activities and opportunities for growth and development.

👥 ABOUT THE TEAM

Our team is a group of highly skilled and passionate marketing professionals, dedicated to driving business outcomes through data-driven marketing strategies. We work closely together, sharing knowledge and expertise to deliver exceptional results. We are a collaborative and inclusive team, with a strong focus on innovation and growth. Recent wins include the launch of a new marketing automation platform, which has resulted in a 25% increase in campaign ROI, and the development of a customer journey mapping framework, which has improved customer satisfaction by 15%.

📨 HOW TO APPLY

To apply for this exciting opportunity, please submit your resume and a cover letter, detailing your experience and qualifications for the role. We look forward to reviewing your application and welcoming the best candidate to our team. The expected response timeline is 5-7 business days.

📋 Job Details

Job Type	🌐 Remote
Location	Remote, MX
Address	Real Address, Mexico D.F., 11000
Salary	MXN 50,000 – 80,000 / year
Industry	General
Company	Marriott
Valid Until	2026-09-15

📨 How to Apply

Submit your updated CV and a brief cover letter to Marriott. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.