Head of Digital Strategy — E-commerce Growth

🏢 ABOUT THE COMPANY

Affirm was founded in 2012 with a mission to deliver honest financial services that help people achieve peace of mind. As a leader in consumer lending, we've expanded our product offerings to include a suite of financial products that make it easy for consumers to buy now and pay later. With a focus on transparency and fairness, we've established ourselves as a trusted partner in the financial services industry.

🎯 ROLE OVERVIEW

As the Head of Digital Strategy, you'll be responsible for leading our e-commerce growth team to develop and execute a digital strategy that drives revenue, customer acquisition, and retention. You'll report directly to the Chief Growth Officer and work closely with cross-functional teams to identify opportunities for growth and optimize our digital channels. Your impact will be measured by the success of our e-commerce initiatives, including website traffic, conversion rates, and sales revenue.

📋 KEY RESPONSIBILITIES

• Develop and execute a comprehensive digital strategy that aligns with our business objectives

• Lead a team of digital strategists, analysts, and marketing professionals to drive e-commerce growth

• Conduct market research and analysis to identify trends, opportunities, and challenges in the e-commerce landscape

• Collaborate with product, engineering, and design teams to develop and implement digital product roadmaps

• Analyze data and metrics to measure the success of our digital initiatives and optimize our strategies

• Stay up-to-date with the latest digital marketing trends and best practices, and apply this knowledge to inform our digital strategy

• Develop and manage budgets for digital marketing initiatives and optimize ROI

• Collaborate with cross-functional teams to launch new products and features, and to drive user acquisition and retention

✅ REQUIRED QUALIFICATIONS

• 8+ years of experience in digital strategy, e-commerce, or a related field

• Proven track record of driving e-commerce growth and revenue through digital marketing channels

• Strong leadership and management skills, with the ability to motivate and inspire a team

• Excellent communication and analytical skills, with the ability to distill complex data into actionable insights

• Experience with data analysis and metrics-driven decision making

• Strong understanding of digital marketing channels, including social media, email, search engine optimization, and paid advertising

• Familiarity with e-commerce platforms and digital product development

• Bachelor's degree in a related field, such as business, marketing, or computer science

• Fluent in English, with proficiency in German a plus

⭐ PREFERRED QUALIFICATIONS

• MBA or related advanced degree

• Experience working with cloud-based digital marketing platforms

• Certification in digital marketing or a related field

• Strong network of contacts in the e-commerce industry

💰 WHAT WE OFFER

As a valued member of our team, you can expect a competitive salary range of EUR 60,000 - 80,000 per year, depending on experience. We also offer a comprehensive benefits package, including health insurance, a retirement plan, and a generous vacation policy. You'll also have access to a professional development budget, to help you grow and learn in your role. And as a remote worker, you'll have the flexibility to work from anywhere, with regular check-ins and team meetings to keep you connected with your colleagues.

👥 ABOUT THE TEAM

Our e-commerce growth team is a dynamic and collaborative group of professionals who are passionate about driving growth and revenue through digital marketing channels. We're a team of strategists, analysts, and marketers who work closely together to develop and execute our digital strategy. With a flat organizational structure and a culture of open communication, we're able to move quickly and make decisions that drive results.

📨 HOW TO APPLY

If you're a motivated and experienced digital strategist looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact email]. We look forward to hearing from you!

📋 Job Details

Job Type	🌐 Remote
Location	Remote, DE
Salary	EUR 60,000 – 80,000 / year
Industry	General
Company	Affirm
Valid Until	2026-09-14

📨 How to Apply

Submit your updated CV and a brief cover letter to Affirm. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.