Lowe's Digital Marketing Automation Specialist — Germany

🏢 ABOUT THE COMPANY

Lowe's is a Fortune 50 home improvement retailer founded in 1946 by Lucius Lowe. Our mission is to help people improve their lives through the home. With over 800 locations across North America and a strong e-commerce platform, we are a leading destination for homeowners, renters, and professionals alike. We take pride in our culture of respect, integrity, and inclusion, with a focus on supporting our associates and the communities we serve.

Our values are built around empowering our teams to deliver exceptional results, fostering innovation and creativity, and building strong relationships with our customers and partners.

With over 300,000 associates, we are a major employer in the retail industry and a leader in corporate social responsibility.

🎯 ROLE OVERVIEW

As a Digital Marketing Automation Specialist at Lowe's, you will play a critical role in driving our e-commerce growth and improving the overall customer experience. You will be part of a high-performing team that utilizes the latest marketing automation tools to streamline our digital marketing efforts and maximize ROI.

You will report to the Senior Marketing Automation Manager and will work closely with cross-functional teams, including marketing, e-commerce, and IT.

📋 KEY RESPONSIBILITIES

As a Digital Marketing Automation Specialist, your key responsibilities will include:

Developing and executing marketing automation campaigns to drive website traffic, conversions, and sales.

Collaborating with the marketing and e-commerce teams to identify opportunities for automation and implementing solutions.

Building and maintaining complex marketing automation workflows using marketing automation platforms like Marketo or Pardot.

Analyzing campaign performance and providing data-driven insights to inform future marketing strategies.

Developing and executing A/B testing and personalization strategies to improve customer engagement and conversion rates.

Working closely with the IT team to ensure seamless integration with our e-commerce platform and other systems.

Developing and maintaining documentation for marketing automation workflows and campaigns.

Providing training and support to cross-functional teams on marketing automation best practices.

✅ REQUIRED QUALIFICATIONS

Bachelor's degree in Marketing, Business, or related field.

Minimum 4 years of experience in digital marketing, marketing automation, or a related field.

Proven experience with marketing automation platforms like Marketo, Pardot, or similar.

Strong understanding of data analysis and interpretation, with experience working with tools like Google Analytics.

Excellent communication and project management skills.

⭐ PREFERRED QUALIFICATIONS

Master's degree in Marketing, Business, or related field.

Experience with e-commerce platforms like Salesforce Commerce Cloud or Magento.

Certifications in marketing automation, digital marketing, or related fields.

💰 WHAT WE OFFER

Salary range: €55,000 - €80,000 per year.

Comprehensive health insurance package.

Generous retirement plan and 401(k) matching.

22 days of paid vacation per year.

$1,000 annual learning and development budget.

Flexible remote work policy with option to work from home 2-3 days per week.

Collaborative and dynamic team environment.

Opportunities for career growth and professional development.

👥 ABOUT THE TEAM

Our digital marketing team is a high-performing group of professionals who are passionate about driving e-commerce growth and improving the customer experience. We work closely with cross-functional teams to identify opportunities for automation and implement solutions that drive results. We are a dynamic and collaborative team that values open communication, creative thinking, and data-driven decision-making.

📨 HOW TO APPLY

Please submit your resume and a cover letter that highlights your experience with marketing automation, digital marketing, and e-commerce. We look forward to hearing from you and exploring how you can contribute to our team's success.

📋 Job Details

Job Type	🌐 Remote
Location	Remote, DE
Address	Hauptstraße 123, 12345 Berlin
Salary	EUR 55,000 – 75,000 / year
Industry	General
Company	Lowe's
Valid Until	2026-09-14

📨 How to Apply

Submit your updated CV and a brief cover letter to Lowe's. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.