Marketing Automation Specialist - E-commerce Experience

🏢 ABOUT THE COMPANY

Chipotle Mexican Grill was founded in 1993 and has grown to become one of the largest fast-casual restaurants in the world, known for its commitment to using high-quality ingredients and sustainable farming practices. With over 2,000 locations across 40 countries, Chipotle is a leader in the quick-service industry and a popular choice for customers looking for a delicious and responsible meal. As a company, Chipotle values teamwork, integrity, and customer enthusiasm, and strives to create a positive impact on the communities it serves. With its mission to 'food with integrity,' Chipotle has become a great place to work for those who share its commitment to quality, sustainability, and customer satisfaction.

🎯 ROLE OVERVIEW

As a Marketing Automation Specialist, you will play a critical role in driving the company's digital marketing strategy and streamlining its marketing operations. You will report directly to the Senior Manager of Digital Marketing and will be responsible for implementing and managing marketing automation campaigns across multiple channels and regions. Your expertise will help drive customer engagement, improve conversion rates, and enhance the overall customer experience.

📋 KEY RESPONSIBILITIES

• Design and develop marketing automation workflows using leading automation tools such as Marketo or Pardot.

• Collaborate with cross-functional teams, including creative, data analyst, and product teams, to develop and implement marketing campaigns.

• Configure and manage marketing automation platforms to optimize customer interactions and improve engagement rates.

• Develop and maintain complex reports and dashboards to measure campaign performance and ROI.

• Optimize marketing automation workflows to improve efficiency and reduce manual processing time.

• Troubleshoot and resolve issues related to marketing automation campaigns and workflows.

• Stay up-to-date with the latest marketing automation trends, technologies, and best practices.

✅ REQUIRED QUALIFICATIONS

• 3+ years of experience in marketing automation, preferably with a focus on e-commerce and digital marketing.

• Proven expertise in marketing automation tools such as Marketo or Pardot.

• Experience with data analysis and reporting tools such as Google Analytics, SQL, or Excel.

• Strong understanding of marketing principles, including segmentation, targeting, and positioning.

• Excellent communication and project management skills.

• Bachelor's degree in Marketing, Business, or related field.

⭐ PREFERRED QUALIFICATIONS

• Experience with email marketing platforms such as Mailchimp or Constant Contact.

• Knowledge of JavaScript and other programming languages.

• Experience with A/B testing and experimentation.

• Familiarity with CRM systems such as Salesforce.

• Certification in marketing automation or related field.

💰 WHAT WE OFFER

As a Marketing Automation Specialist at Chipotle, you will receive a competitive salary ranging from 500,000 to 800,000 MXN per year, plus a bonus of up to 20% of your annual base salary. You will also be eligible for our comprehensive health insurance plan, 401(k) retirement plan, and a generous vacation policy, including 15 days of paid time off per year. Additionally, you will have access to our learning and development budget, which includes training and education opportunities to enhance your skills and career growth. Our company is committed to work-life balance, with flexible working hours and remote work options available.

👥 ABOUT THE TEAM

Our Digital Marketing team is a collaborative and dynamic group of professionals who are passionate about driving customer engagement and improving the customer experience. With a mix of experienced marketers and recent graduates, our team is committed to learning and growth, and we encourage innovation and creativity. Recent wins include the launch of our new e-commerce platform and the development of a robust email marketing strategy, which has resulted in significant increases in customer engagement and sales.

📨 HOW TO APPLY

To apply for this exciting opportunity, please submit your resume and a cover letter explaining your experience and qualifications for the position. We look forward to hearing from you!

📋 Job Details

📨 How to Apply

Submit your updated CV and a brief cover letter to Chipotle. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.