McDonald's Digital Marketing Automation Specialist

🏢 ABOUT THE COMPANY

McDonald's is the largest fast-food company in the world with over 38,000 locations in more than 100 countries. Founded in 1940 by brothers Richard and Maurice McDonald, the company has grown to become a leader in the quick-service industry. McDonald's mission is to become the undisputed leader in the quick-service restaurant industry in Mexico and the world. We aim to exceed customer expectations by delivering our products and services with speed, quality, and a smile. Our culture is built on values of quality, service, and cleanliness, and we strive to continuously improve our operations and customer experience. We have been recognized for our commitment to sustainability, diversity, and community involvement.

🎯 ROLE OVERVIEW

As a Digital Marketing Automation Specialist at McDonald's, you will be responsible for developing and implementing digital marketing campaigns that drive customer engagement and sales. You will work closely with our cross-functional teams, including creative, media, and analytics, to deliver targeted and measurable marketing programs. You will also analyze campaign performance and make data-driven recommendations for improvement. This role exists to drive revenue growth through digital marketing initiatives, and you will report to the Digital Marketing Manager. Your impact will be measured by the success of our digital marketing campaigns in driving customer acquisition and retention.

📋 KEY RESPONSIBILITIES

Develop and implement digital marketing campaigns across social media, email, and search engines. Collaborate with creative teams to design and develop visually appealing and engaging campaign assets. Work with media teams to plan and execute campaign media buys. Analyze campaign performance and provide data-driven insights for improvement. Optimize and refine campaign targeting, creative, and media strategies. Stay up-to-date with industry trends and best practices in digital marketing automation.

Develop and execute A/B testing and experimentation strategies to measure and improve campaign performance. Collaborate with analytics teams to track and report campaign metrics. Develop and maintain relationships with external vendors and partners. Provide guidance and support to internal teams on digital marketing automation tools and best practices.

✅ REQUIRED QUALIFICATIONS

8+ years of experience in digital marketing, with a focus on automation and campaign execution. Bachelor's degree in Marketing, Communications, or related field. Proven expertise in marketing automation platforms, such as Marketo or Pardot. Excellent analytical and problem-solving skills, with experience in data analysis and reporting. Strong communication and project management skills, with experience working with cross-functional teams.

Proficiency in Microsoft Office, specifically Excel, PowerPoint, and Word. Experience with data visualization tools, such as Tableau or Power BI. Familiarity with digital marketing analytics tools, such as Google Analytics.

⭐ PREFERRED QUALIFICATIONS

Experience with SEO and SEM campaign management. Knowledge of data management and customer relationship management platforms. Experience with agile project management methodologies. Certification in digital marketing or marketing automation.

💰 WHAT WE OFFER

We offer a competitive salary range of 50,000 - 80,000 MXN per month, depending on experience. We also offer a comprehensive health insurance plan, a retirement plan, and 10 paid vacation days per year. Our remote work policy allows for flexible work arrangements, and we have a dedicated learning and development budget for employee growth and development. Our team is collaborative and supportive, with a focus on delivering exceptional results.

👥 ABOUT THE TEAM

Our team is a mix of experienced marketing professionals and rising stars, with a focus on innovation and customer-centricity. We work collaboratively across functions to deliver integrated marketing campaigns that drive business results. We are a dynamic and supportive team that prioritizes employee growth and development. We have recently launched several successful digital marketing campaigns, and we are looking for a talented individual to join our team and help take our marketing efforts to the next level.

📨 HOW TO APPLY

To apply, please submit your resume and a cover letter outlining your experience and qualifications for this role. We expect to review applications within 2-3 weeks, and we will contact shortlisted candidates for an interview.

📋 Job Details

📨 How to Apply

Submit your updated CV and a brief cover letter to McDonald's. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.