McDonald's Digital Marketing Automation Specialist — US Remote

🏢 ABOUT THE COMPANY

Founded in 1940 by Richard and Maurice McDonald, McDonald's is the world's largest chain of fast-food restaurants, serving over 64 million customers daily in more than 100 countries. Our mission is to be our customers' favorite way to eat and drink, everywhere. With over 38,000 locations globally, McDonald's is a leader in the quick-service industry, committed to providing a welcoming and inclusive environment for our customers and team members. We strive to make a positive impact on our communities and the environment through our corporate social responsibility initiatives. At McDonald's, we value our team members' passion, creativity, and diversity, and we're committed to fostering a culture of innovation and growth.

🎯 ROLE OVERVIEW

As a Digital Marketing Automation Specialist, you will be a key member of our marketing team, responsible for designing, implementing, and optimizing our marketing automation strategies to drive customer engagement and revenue growth. You will work closely with our marketing teams, sales teams, and IT teams to develop and execute targeted marketing campaigns, leveraging data and analytics to measure results and improve performance. You will also be responsible for maintaining and improving our marketing automation systems, ensuring data integrity, and resolving technical issues. In this role, you will have the opportunity to work on high-visibility projects, collaborate with a talented team of marketers, and drive business growth through innovative marketing strategies.

📋 KEY RESPONSIBILITIES

. Develop and execute targeted marketing campaigns using marketing automation systems, such as Marketo or Pardot, to engage customers and drive revenue growth. . Design, implement, and optimize marketing automation workflows, dashboards, and reports to measure campaign performance and inform future marketing strategies. . Collaborate with cross-functional teams to develop and execute integrated marketing campaigns that drive business results. . Analyze and interpret data to identify opportunities for improvement, optimize marketing automation systems, and inform future marketing strategies. . Develop and maintain documentation for marketing automation systems, including workflows, dashboards, and reports. . Troubleshoot technical issues with marketing automation systems, including data integration, API connections, and user access. . Stay up-to-date with the latest marketing automation trends, technologies, and best practices to continuously improve marketing strategies and performance. . Collaborate with IT teams to develop and implement new features and functionality for marketing automation systems.

✅ REQUIRED QUALIFICATIONS

. 5+ years of experience in digital marketing, with a focus on marketing automation and analytics. . Bachelor's degree in Marketing, Business, or related field. . Proven experience with marketing automation systems, such as Marketo or Pardot. . Demonstrated expertise in data analysis, including experience with SQL, Excel, and data visualization tools. . Strong understanding of digital marketing channels, including email, social media, search, and content marketing. . Excellent communication and project management skills, with experience working with cross-functional teams. . Experience with IT systems, including API connections, data integration, and user access.

⭐ PREFERRED QUALIFICATIONS

. Master's degree in Marketing, Business, or related field. . Experience with marketing automation system development and implementation. . Certification in marketing automation, such as Marketo Certified Developer or Pardot Certified Consultant. . Experience with data science tools, such as R or Python, and machine learning algorithms. . Strong understanding of digital marketing analytics, including attribution modeling and ROI analysis. . Experience with agile project management methodologies, such as Scrum or Kanban.

💰 WHAT WE OFFER

McDonald's offers a competitive salary range of $50,000 - $80,000 per year, depending on experience. We also offer a comprehensive benefits package, including health insurance, dental insurance, and a 401(k) retirement plan. McDonald's provides a generous paid time off policy, as well as a budget for learning and development. We are a remote-friendly company, with flexible work arrangements that allow you to work from home or in our office. Our team culture is collaborative, inclusive, and fast-paced, with opportunities for growth and professional development.

👥 ABOUT THE TEAM

The Digital Marketing team is a dynamic and innovative group of marketers who are passionate about driving business growth through digital channels. We are a remote team, with team members working from home or in our office. We work closely with cross-functional teams, including sales, IT, and customer service, to develop and execute integrated marketing campaigns. We are a team of experts in digital marketing, with a strong focus on data analysis, marketing automation, and creative strategy.

📨 HOW TO APPLY

To apply, please submit your resume and cover letter, including your experience and qualifications for this role. We will review applications weekly and conduct interviews with top candidates on a rolling basis.

📋 Job Details

📨 How to Apply

Submit your updated CV and a brief cover letter to McDonald's. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.