Remote Digital Marketing Manager for Pet Care E-commerce

🏢 ABOUT THE COMPANY

PetSmart is a leading North American pet retailer founded in 1986, with over 16500 stores worldwide. Based on a culture of empathy, integrity, and accountability, PetSmart has become a trusted destination for pet parents seeking high-quality products, advice, and services. Our mission is to 'bring joy to people's lives through the love of pets.' As a Fortune 300 company, we've grown significantly since our inception, fostering a work environment that encourages collaboration, growth, and continuous learning.

🎯 ROLE OVERVIEW

As a Remote Digital Marketing Manager for Pet Care E-commerce at PetSmart, you will design and execute comprehensive digital marketing strategies to drive sales, brand awareness, and customer engagement across our online platforms. Reporting to the Senior Marketing Manager, you will play a pivotal role in leveraging data insights, market trends, and customer behavior to inform marketing decisions. Your contributions will directly impact the growth and profitability of our e-commerce business, as well as enhance the overall shopping experience for our customers.

📋 KEY RESPONSIBILITIES

Develop and implement multi-channel digital marketing campaigns across email, social media, search engine marketing, and online display advertising to drive sales, traffic, and brand engagement.

Collaborate with cross-functional teams, including product, creative, and supply chain, to ensure seamless integration of marketing initiatives with business goals.

Analyze campaign performance using data analytics tools and provide actionable insights to inform future marketing strategies.

Maintain and optimize marketing budgets, ensuring ROI is achieved and exceed expectations.

Partner with the e-commerce team to enhance customer experience through targeted promotions, loyalty programs, and personalized content.

Stay up-to-date with industry trends and best practices in digital marketing, incorporating new technologies and platforms to stay ahead of the competition.

✅ REQUIRED QUALIFICATIONS

8+ years of experience in digital marketing, with a focus on e-commerce and pet care.

Bachelor's degree in Marketing, Business Administration, or a related field.

Proven expertise in data analysis and campaign optimization using tools like Google Analytics, AdWords, and social media advertising platforms.

Excellent communication and project management skills, with the ability to work effectively in a remote environment.

Experience with content management systems and e-commerce platforms (e.g., Shopify, Magento).

Certification in Google Analytics or a related field is a plus.

⭐ PREFERRED QUALIFICATIONS

Master's degree in Marketing or a related field.

Experience with A/B testing and personalization tools (e.g., Optimizely, Adobe Target).

Familiarity with Amazon Advertising and Microsoft Advertising platforms.

Certification in digital marketing or a related field (e.g., HubSpot, Google Ads).

💰 WHAT WE OFFER

We offer a competitive base salary range of €60,000 - €80,000 per annum, depending on experience.

A comprehensive health insurance package, including medical, dental, and vision coverage.

Access to a retirement savings plan with company match.

20 days of annual paid vacation, plus 10 public holidays.

€1,000 annual learning and development budget for professional certifications and training.

Flexible remote work policy, with the option to work from home or our offices in Germany.

Opportunities for career growth and professional development within our marketing team.

👥 ABOUT THE TEAM

Our marketing team consists of passionate and results-driven professionals who share a common goal of driving business growth through innovative and effective marketing strategies. We work collaboratively, with open communication and a focus on continuous learning. Our team has achieved significant success in recent years, including a 25% increase in e-commerce sales and a 30% boost in customer engagement.

📨 HOW TO APPLY

To apply, please submit your resume and a cover letter outlining your relevant experience and qualifications. We look forward to receiving your application within two weeks.

📋 Job Details

Job Type	🌐 Remote
Location	Remote, DE
Address	An der Lederfabrik 3, 52066 Aachen
Salary	EUR 60,000 – 80,000 / year
Industry	General
Company	PetSmart
Valid Until	2026-09-14

📨 How to Apply

Submit your updated CV and a brief cover letter to PetSmart. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.