Senior Brand Marketing Manager — Frito-Lay UK

🏢 ABOUT THE COMPANY

Frito-Lay, a leading manufacturer and distributor of snack foods, was founded in 1932 in the United States. Today, it operates globally, offering a diverse portfolio of iconic brands such as Lay's, Doritos, Cheetos, and Walkers. With a commitment to innovation, quality, and customer satisfaction, Frito-Lay has become a beloved brand in over 40 countries. Our culture is built on a foundation of trust, respect, and open communication, making us a great place to work for those who share our passion for snacks and people.

🎯 ROLE OVERVIEW

As a Senior Brand Marketing Manager at Frito-Lay UK, you will be responsible for leading the development and execution of marketing strategies that drive brand growth and customer engagement. You will work closely with cross-functional teams to create innovative marketing campaigns, manage brand budgets, and analyze campaign performance. Reporting to the Marketing Director, you will have a significant impact on shaping the brand's image, increasing market share, and driving business results.

📋 KEY RESPONSIBILITIES

. Develop and execute comprehensive marketing plans that meet business objectives and brand goals

. Lead the creation of compelling marketing campaigns across multiple channels, including digital, social media, and in-store promotions

. Manage and optimize brand budgets to ensure maximum ROI and ROI growth

. Collaborate with the design team to develop visually appealing brand assets, including packaging, advertising, and promotional materials

. Analyze campaign performance using data analytics and provide insights to inform future marketing strategies

. Work closely with the sales team to ensure alignment on marketing goals and sales objectives

. Build and maintain relationships with key stakeholders, including retailers, suppliers, and agency partners

✅ REQUIRED QUALIFICATIONS

. 5+ years of experience in brand marketing, preferably in the FMCG industry

. A degree in Marketing, Business Administration, or a related field

. Proven track record of developing and executing successful marketing campaigns that drive growth and customer engagement

. Strong analytical skills, with the ability to interpret data and make informed marketing decisions

. Excellent communication and project management skills, with the ability to work effectively with cross-functional teams

. Experience with marketing automation platforms and data analytics tools is a plus

⭐ PREFERRED QUALIFICATIONS

. 7+ years of experience in brand marketing, preferably in the FMCG industry

. A master's degree in Marketing or a related field

. Certification in marketing or a related field, such as a CMM or a PM certification

. Experience working with digital marketing channels, such as social media, email marketing, and search engine optimization

. Familiarity with Frito-Lay's brand portfolio and marketing strategies

💰 WHAT WE OFFER

We offer a competitive salary range of £60,000 - £80,000 per annum, depending on experience

. A comprehensive health insurance plan that covers medical, dental, and vision care

. A pension scheme with employer matching contributions

. 25 days of annual leave, plus bank holidays and additional time off for summer hours

. A dedicated learning and development budget to support your professional growth and development

. A flexible remote work policy that allows you to work from home and balance your work and personal life

. A dynamic and collaborative work environment that encourages innovation, creativity, and experimentation

👥 ABOUT THE TEAM

Our marketing team is a diverse and talented group of individuals who are passionate about creating engaging experiences for our customers. We work collaboratively to develop and execute marketing strategies that drive business results and deliver exceptional customer experiences. We are a team of marketers, designers, and analysts who are dedicated to delivering high-quality work that meets the highest standards of creativity, innovation, and results.

📨 HOW TO APPLY

If you are a motivated and experienced brand marketing professional who is passionate about creating engaging experiences for customers, please submit your application, including your resume and a cover letter, to [insert contact information]. We look forward to hearing from you!

📋 Job Details

Job Type	🌐 Remote
Location	Remote, GB
Address	123 Frito-Lay Place, Manchester, Greater Manchester, M11 2AB
Salary	GBP 60,000 – 80,000 / year
Industry	General
Company	Frito-Lay
Valid Until	2026-09-13

📨 How to Apply

Submit your updated CV and a brief cover letter to Frito-Lay. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.