Senior Brand Strategy Manager — E-commerce Growth

🏢 ABOUT THE COMPANY

Bath & Body Works is a leading American retailer of home fragrance, personal care, and beauty products. Founded in 1990 by L Brands, Inc., we've grown to become one of the largest specialty retailers in the US. Our mission is to help people look, feel, and smell their best. With over 1,600 stores across North America, we're committed to providing exceptional customer service and creating a positive shopping experience. We value innovation, teamwork, and customer obsession.

🎯 ROLE OVERVIEW

As a Senior Brand Strategy Manager, you'll lead the development and execution of brand strategies to drive e-commerce growth and customer engagement. Reporting to the Head of E-commerce, you'll work closely with cross-functional teams to identify business opportunities, develop marketing campaigns, and measure the effectiveness of brand initiatives. This role requires a strong understanding of our brand, target audience, and market trends.

📋 KEY RESPONSIBILITIES

Develop and execute comprehensive brand strategies to drive e-commerce growth and customer engagement. Lead the development of marketing campaigns, including social media, email, and influencer marketing. Collaborate with cross-functional teams to identify business opportunities and develop strategic recommendations. Conduct market research and analyze customer behavior to inform brand strategies. Develop and maintain deep relationships with key stakeholders, including the Head of E-commerce, Marketing Director, and e-commerce teams. Measure the effectiveness of brand initiatives and provide regular reporting to stakeholders. Provide strategic input on product development and merchandising decisions. Stay up-to-date with industry trends and emerging technologies that may impact our brand and e-commerce business.

✅ REQUIRED QUALIFICATIONS

8+ years of experience in brand strategy, marketing, or a related field. Proven track record of developing and executing successful brand strategies that drive business growth. Strong understanding of e-commerce platforms and digital marketing channels. Excellent analytical and problem-solving skills, with the ability to interpret complex data and develop strategic recommendations. Bachelor's degree in Marketing, Business, or a related field. Proficient in Microsoft Office and Adobe Creative Suite. Experience with data analysis tools, such as Google Analytics, is a plus.

⭐ PREFERRED QUALIFICATIONS

Master's degree in Marketing, Business, or a related field. 5+ years of experience in e-commerce or digital marketing. Experience with marketing automation platforms, such as Marketo or Pardot. Knowledge of SEO principles and Google Ads. Familiarity with design thinking principles and human-centered design.

💰 WHAT WE OFFER

We offer a competitive salary range of £50,000 - £80,000 per annum, plus benefits. You'll receive a comprehensive health insurance plan, a generous retirement plan, and 25 days of annual vacation time. Our remote work policy allows you to work from home and maintain a healthy work-life balance. You'll also have access to a dedicated learning and development budget, which you can use to attend conferences, take online courses, or pursue professional certifications.

👥 ABOUT THE TEAM

You'll be part of a high-performing team of brand strategists, marketers, and e-commerce professionals. We prioritize collaboration, open communication, and a culture of innovation. Our team is passionate about delivering exceptional customer experiences and driving business growth through creative and data-driven solutions.

📨 HOW TO APPLY

To apply, please submit your resume, a cover letter outlining your experience and qualifications, and any relevant work samples or portfolios. We'll review applications within two weeks of submission and schedule interviews with top candidates.

📋 Job Details

📨 How to Apply

Submit your updated CV and a brief cover letter to Bath & Body Works. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.