Senior Digital Marketing Analyst - E-commerce

🏢 ABOUT THE COMPANY

Nike was founded in 1964 and is one of the world's leading designers, marketers, and sellers of athletic footwear, apparel, and equipment. Our mission is to bring inspiration and innovation to every athlete in the world, and our company culture is built on a foundation of innovation, customer obsession, and teamwork. With over 75,000 employees and a presence in more than 190 countries, Nike is a global leader in the sportswear industry. We are committed to making a positive impact on the world through our products, operations, and community investments.

🎯 ROLE OVERVIEW

The Senior Digital Marketing Analyst - E-commerce will play a critical role in driving business growth and customer engagement through data-driven insights and strategic recommendations. This highly analytical professional will work closely with cross-functional teams to develop and implement data-driven marketing strategies, measure campaign effectiveness, and identify new opportunities for growth. Reporting to the E-commerce Marketing Manager, the Senior Digital Marketing Analyst will have a significant impact on Nike's e-commerce business, ensuring that our digital marketing efforts are aligned with business objectives and customer needs.

📋 KEY RESPONSIBILITIES

Develop and maintain complex data models and analyses to inform e-commerce marketing strategies and measure campaign effectiveness

Collaborate with cross-functional teams, including marketing, product, and merchandising, to develop and implement data-driven marketing plans

Analyze customer behavior and purchase data to identify trends and opportunities for growth

Develop and maintain dashboards and reports to track key performance indicators (KPIs) and measure campaign success

Conduct A/B testing and experimentation to optimize digital marketing campaigns

Develop and maintain strategic partnerships with external data providers to enhance data insights and marketing capabilities

Stay up-to-date with the latest digital marketing trends and technologies, and provide recommendations for implementation and integration into Nike's marketing strategies

✅ REQUIRED QUALIFICATIONS

5+ years of experience in digital marketing analysis or a related field

Bachelor's degree in Marketing, Business, or a related field

Proven experience with data analysis and management, including data modeling, data visualization, and data mining

Strong understanding of digital marketing channels, including search, social, email, and paid advertising

Experience with marketing automation platforms and email marketing tools

Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams

⭐ PREFERRED QUALIFICATIONS

Master's degree in Marketing, Business, or a related field

Certifications in digital marketing, such as Google Analytics or HubSpot

Experience with programming languages, such as Python or R

Experience with data visualization tools, such as Tableau or Power BI

💰 WHAT WE OFFER

We offer a competitive salary range of €55,000 - €75,000 per year, depending on experience

A comprehensive benefits package, including health insurance, retirement plan, and vacation days

A budget for learning and development, including training programs and professional certifications

A hybrid work policy, allowing for remote work and flexible schedules

A dynamic and collaborative team culture, with opportunities for growth and advancement

👥 ABOUT THE TEAM

Our digital marketing team is a group of passionate and experienced professionals who are dedicated to driving business growth and customer engagement through data-driven insights and strategic recommendations. We work collaboratively with cross-functional teams to develop and implement data-driven marketing strategies, and we are passionate about staying up-to-date with the latest digital marketing trends and technologies. Recent wins include the development and launch of a new e-commerce platform, which resulted in a 20% increase in online sales, and the implementation of a new marketing automation platform, which improved email open rates by 30%

📨 HOW TO APPLY

To apply for this role, please submit your resume and a cover letter outlining your experience and qualifications. We look forward to hearing from you!

Applications should be submitted within the next 2 weeks.

📋 Job Details

Job Type	FULL TIME
Location	Berlin, DE
Address	Eichenstraße 14, 10117
Salary	EUR 55,000 – 75,000 / year
Industry	General
Company	Nike
Valid Until	2026-09-13

📨 How to Apply

Submit your updated CV and a brief cover letter to Nike. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.