Senior Digital Marketing Analyst — E-commerce Growth

🏢 ABOUT THE COMPANY

Ulta Beauty is a leading US-based beauty retailer founded in 1990 with over 1,200 stores across North America and a mission to provide high-quality beauty products to its loyal customers. Our company culture is built on the values of innovation, inclusivity, and customer obsession, with a commitment to creating a safe and welcoming work environment. With over $11 billion in revenue, we are a great place to work for those passionate about the beauty industry.

🎯 ROLE OVERVIEW

As a Senior Digital Marketing Analyst — E-commerce Growth, you will play a critical role in optimizing our e-commerce platform to drive business growth and customer engagement. This strategic role reports directly to the Director of E-commerce and requires close collaboration with cross-functional teams to analyze customer behavior, develop data-driven marketing strategies, and implement effective digital marketing campaigns.

📋 KEY RESPONSIBILITIES

Develop and execute data-driven digital marketing strategies to drive e-commerce growth and customer engagement. Analyze customer behavior and preferences to inform marketing decisions and optimize customer experiences. Collaborate with the creative team to develop compelling marketing campaigns across social media, email, and search engines. Monitor and optimize marketing performance metrics, including conversion rates, click-through rates, and return on ad spend. Stay up-to-date with the latest digital marketing trends and technologies to ensure Ulta Beauty remains competitive in the market. Conduct A/B testing and experimentation to validate marketing hypotheses and improve campaign effectiveness. Provide regular reporting and insights to senior leadership, including key marketing metrics, campaign performance, and recommendations for future growth initiatives. Collaborate with the data analytics team to develop a single customer view and integrate marketing data with sales and customer data.

✅ REQUIRED QUALIFICATIONS

5+ years of experience in digital marketing with a focus on e-commerce growth and customer engagement. Proven track record of developing and executing successful digital marketing strategies that drive business results. Bachelor's degree in Marketing, Business, or a related field. Advanced degree in Marketing or a related field is a plus. Expertise in Google Analytics, Google Tag Manager, and other digital marketing tools. Experience with A/B testing and experimentation methodologies. Strong analytical and problem-solving skills, with the ability to interpret complex data sets and communicate insights to non-technical stakeholders.

⭐ PREFERRED QUALIFICATIONS

Certification in Google Analytics or Google Ads. Experience with e-commerce platforms such as Shopify or Magento. Familiarity with machine learning and AI-powered marketing tools. 6+ years of experience in digital marketing with a focus on e-commerce growth and customer engagement.

💰 WHAT WE OFFER

Ulta Beauty offers a competitive salary range of MXN 50,000 - 80,000 per month, plus bonuses and incentives for meeting performance targets. We provide comprehensive health insurance, a retirement plan, and 15 days of paid vacation per year. Our remote work policy allows for flexible work arrangements, and we invest in ongoing learning and development opportunities to support your growth and career advancement. Our team culture is built on collaboration, innovation, and customer obsession, with a focus on creating a positive and inclusive work environment.

👥 ABOUT THE TEAM

The E-commerce Growth team consists of 5 members, including this Senior Digital Marketing Analyst role. We work closely with cross-functional teams to drive business growth and customer engagement through data-driven digital marketing strategies. We prioritize collaboration and open communication, with regular team check-ins and feedback opportunities. Recent wins include a 20% increase in e-commerce sales and a 50% increase in customer engagement metrics.

📨 HOW TO APPLY

To apply for this Senior Digital Marketing Analyst — E-commerce Growth role, please submit your resume and a cover letter outlining your experience and qualifications. We expect to review applications within 2-3 weeks of submission.

📋 Job Details

📨 How to Apply

Submit your updated CV and a brief cover letter to Ulta Beauty. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.