Senior Digital Marketing Analyst — E-commerce Optimization

🏢 ABOUT THE COMPANY

Publix, a leading American employee-owned grocery store chain, has been serving customers since 1930 in the United States and has grown to over 1,300 stores. As a company, we prioritize providing high-quality products and excellent customer service while fostering a positive work environment for our employees. We are known for our customer-centric approach, commitment to excellence, and dedication to our core values. Throughout our history, we have received numerous awards and accolades, including being named one of the Fortune Best Companies to Work For.

🎯 ROLE OVERVIEW

As a Senior Digital Marketing Analyst at Publix's E-commerce department in Germany, you will play a crucial role in driving business growth and optimizing our online presence. You will work closely with our cross-functional teams to analyze data, develop targeted marketing strategies, and measure their effectiveness. Your expertise will help us better understand our customers, enhance their shopping experience, and drive sales. You will report directly to the Head of E-commerce and collaborate with the Marketing team to ensure alignment with our company's goals.

📋 KEY RESPONSIBILITIES

- Develop and execute data-driven marketing strategies to drive e-commerce growth and customer engagement.

- Conduct thorough analysis of customer behavior, market trends, and competitor activity to inform marketing decisions.

- Collaborate with the design team to create engaging visual content for our website and social media platforms.

- Manage and optimize our e-commerce platforms, including our website and mobile app, to ensure a seamless user experience.

- Work closely with our logistics team to ensure efficient order fulfillment and delivery.

- Develop and maintain reports to track key performance indicators (KPIs) and measure marketing ROI.

- Stay up-to-date with the latest e-commerce trends, technologies, and best practices to continuously improve our online presence.

- Collaborate with the customer service team to resolve customer complaints and improve overall customer satisfaction.

- Develop and implement A/B testing and experimentation strategies to optimize marketing campaigns.

- Assist in the development of marketing campaigns for new product launches and promotions.

- Provide insights and recommendations to improve the overall e-commerce customer experience.

✅ REQUIRED QUALIFICATIONS

- 5+ years of experience in digital marketing, e-commerce, or a related field.

- Bachelor's degree in Marketing, Business Administration, or a related field.

- Proven track record of driving business growth through digital marketing strategies.

- Experience with e-commerce platforms, such as Magento or Shopify.

- Strong analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights.

- Excellent communication and project management skills.

- Experience with marketing automation tools, such as Marketo or Pardot.

- Familiarity with Google Analytics and other web analytics tools.

- Fluency in German and English.

⭐ PREFERRED QUALIFICATIONS

- Master's degree in Marketing, Business Administration, or a related field.

- 2+ years of experience with data analysis and marketing automation tools.

- Experience with A/B testing and experimentation tools, such as VWO or Optimizely.

- Certification in digital marketing, such as Google Analytics or HubSpot.

💰 WHAT WE OFFER

- Competitive salary range: €50,000 - €80,000 per year.

- Comprehensive health insurance package.

- Retirement plan with matching contributions.

- Generous vacation policy, with 30 days off per year.

- Annual learning and development budget to support professional growth.

- Remote work policy, with the option to work from home 2 days a week.

- Collaborative and dynamic team environment, with opportunities for growth and development.

👥 ABOUT THE TEAM

Our E-commerce team is a collaborative and dynamic group of professionals, passionate about driving business growth and delivering exceptional customer experiences. We work closely together to analyze customer insights, develop targeted marketing strategies, and measure their effectiveness. Our team is led by experienced professionals who prioritize open communication, continuous learning, and innovation.

📨 HOW TO APPLY

If you are a motivated and results-driven professional with a passion for digital marketing and e-commerce, please submit your application, including your resume and a cover letter, to [insert contact information].

📋 Job Details

Job Type	🌐 Remote
Location	Remote, DE
Address	Bahnhofstraße 12, 12345
Salary	EUR 50,000 – 80,000 / year
Industry	General
Company	Publix
Valid Until	2026-09-13

📨 How to Apply

Submit your updated CV and a brief cover letter to Publix. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.