Senior Digital Marketing Analyst — Mexican Market Expansion

🏢 ABOUT THE COMPANY

Marriott International is a leading hospitality company founded in 1927, with a mission to provide exceptional guest experiences and create memorable moments. With over 7,000 properties across 131 countries, Marriott values diversity, inclusion, and integrity. Our company has been consistently recognized as a great place to work, with numerous awards for our culture, values, and achievements. As a pioneer in the industry, Marriott has revolutionized the way people travel and live.

🎯 ROLE OVERVIEW

As a Senior Digital Marketing Analyst, you will play a critical role in driving Marriott's Mexican market expansion through data-driven insights and actionable recommendations. You will report directly to the Digital Marketing Manager and collaborate closely with cross-functional teams to develop and execute marketing strategies that drive engagement, conversion, and revenue growth. This role is responsible for analyzing market trends, customer behavior, and campaign performance to inform business decisions and optimize marketing investments.

📋 KEY RESPONSIBILITIES

• Develop and maintain detailed market research reports on the Mexican tourism industry, including competitor analysis, market sizing, and trend forecasting.

• Analyze customer behavior and purchase patterns to identify opportunities for revenue growth and optimize marketing strategies.

• Collaborate with the creative team to develop and execute digital marketing campaigns, including social media, email, and search engine marketing.

• Monitor and report on campaign performance, including metrics such as click-through rates, conversion rates, and return on investment.

• Identify and mitigate potential risks and challenges facing the business, including market fluctuations, regulatory changes, and economic downturns.

• Develop and maintain relationships with suppliers, partners, and stakeholders to ensure seamless execution of marketing strategies.

• Stay up-to-date with industry trends, emerging technologies, and best practices to continuously improve marketing strategies and optimize results.

• Ensure compliance with Marriott's brand standards, guidelines, and regulatory requirements.

• Develop and maintain dashboards and reports to visualize data and communicate insights to stakeholders.

• Collaborate with the finance team to develop and manage marketing budgets and forecasts.

• Identify opportunities for cost savings and process improvements to optimize marketing efficiency.

• Develop and implement A/B testing and experimentation strategies to inform marketing decisions.

• Collaborate with the customer insights team to develop and execute customer segments and personas.

✅ REQUIRED QUALIFICATIONS

• 5+ years of experience in digital marketing, market research, or a related field.

• Bachelor's degree in Marketing, Business, or a related field.

• Proven experience in conducting market research, analyzing data, and developing strategic recommendations.

• Strong understanding of digital marketing principles, including social media, email, and search engine marketing.

• Excellent analytical, problem-solving, and communication skills.

• Ability to work in a fast-paced environment and adapt to changing priorities.

• Proficiency in Microsoft Office, including Excel, Word, and PowerPoint.

• Experience with data visualization tools such as Tableau or Power BI.

• Familiarity with marketing automation platforms such as Marketo or HubSpot.

⭐ PREFERRED QUALIFICATIONS

• Master's degree in Marketing or a related field.

• Experience in the hospitality or travel industry.

• Certification in digital marketing, such as Google Analytics or HubSpot.

• Experience with A/B testing and experimentation tools such as Optimizely or VWO.

• Familiarity with customer relationship management (CRM) software such as Salesforce.

• Experience with data science tools such as R or Python.

💰 WHAT WE OFFER

At Marriott, we offer a competitive salary range of MXN 50,000 - MXN 80,000 per month, depending on experience. We also offer a comprehensive benefits package, including health insurance, retirement plan, and vacation days. Our company provides a learning and development budget to support professional growth and career advancement. As a remote employee, you will have the flexibility to work from home and enjoy a healthy work-life balance. Our team culture values collaboration, innovation, and diversity, and we strive to create a welcoming and inclusive environment for all employees.

👥 ABOUT THE TEAM

You will be part of a dynamic team of digital marketing professionals who are passionate about driving business growth and customer engagement. Our team is collaborative, innovative, and always looking for new ways to improve our marketing strategies and optimize results. We have a strong track record of success, with recent wins including a 25% increase in sales revenue and a 100% increase in brand awareness.

📨 HOW TO APPLY

To apply for this role, please submit your resume and a cover letter explaining your experience and qualifications. We encourage you to apply even if you don't meet all of the requirements, as we value diversity and inclusion in our hiring process. We will respond to all applications within 5 business days.

📋 Job Details

Job Type	🌐 Remote
Location	Remote, MX
Address	Avenida Paseo de la Reforma 123, 11000
Salary	MXN 50,000 – 80,000 / year
Industry	General
Company	Marriott
Valid Until	2026-09-14

📨 How to Apply

Submit your updated CV and a brief cover letter to Marriott. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.