Senior Digital Marketing Analytics Specialist — Omnichannel Retail

🏢 ABOUT THE COMPANY

Founded in 1902, Target Corporation operates as a multinational retailing company in the United States. As one of the largest retailers in the country, Target's mission is to make Target the preferred shopping destination for their guests by delivering outstanding value, continuous innovation and an exceptional shopping experience by consistently fulfilling their Expect More. Pay Less. expectation.

🎯 ROLE OVERVIEW

The Senior Digital Marketing Analytics Specialist will be responsible for developing, implementing, and interpreting data-driven insights to inform and optimize Target's digital marketing strategies across social media, email, search engine marketing, and other digital channels. This role reports directly to the Director of Digital Marketing Analytics and plays a key part in measuring and improving the overall effectiveness of Target's digital marketing efforts. Key performance indicators include driving incremental sales, improving return on ad spend, and expanding digital marketing reach across target audiences.

📋 KEY RESPONSIBILITIES

• Develop and maintain advanced analytics models to measure and optimize campaign performance, using tools such as Google Analytics and Adobe Analytics

• Collaborate with cross-functional teams to design and implement data-driven experiments and A/B testing to inform marketing strategy

• Develop and maintain complex SQL queries and data visualizations to analyze and communicate results to stakeholders

• Partner with data scientists and engineers to develop and integrate new data sources and methodologies into Target's analytics infrastructure

• Develop and maintain data governance and quality control processes to ensure accurate and reliable data

• Provide expert-level guidance and training to other team members on advanced analytics tools and methodologies

• Stay up-to-date with the latest trends and developments in digital marketing analytics and apply this knowledge to drive business growth and improvement

• Develop and maintain reports and dashboards to provide timely and actionable insights to stakeholders

• Ensure alignment with Target's business objectives and key performance indicators

✅ REQUIRED QUALIFICATIONS

• Bachelor's degree in a quantitative field such as mathematics, statistics, computer science, or engineering

• 5+ years of experience in digital marketing analytics, with a focus on data analysis, modeling, and interpretation

• Advanced knowledge of SQL and data visualization tools such as Tableau or Power BI

• Experience with data management and governance best practices

• Strong analytical and problem-solving skills, with the ability to communicate complex data insights to non-technical stakeholders

• Experience with data science and machine learning tools and methodologies

• Strong collaboration and teamwork skills, with the ability to work effectively in a fast-paced and dynamic environment

• Excellent written and verbal communication skills

⭐ PREFERRED QUALIFICATIONS

• Master's degree in a quantitative field such as mathematics, statistics, computer science, or engineering

• Experience with marketing automation platforms such as Adobe Campaign or Marketo

• Knowledge of data engineering and architecture principles

• Experience with agile project management methodologies

• Certification in Google Analytics or Adobe Analytics

💰 WHAT WE OFFER

Target offers a competitive salary range of $60,000 - $80,000 per year, as well as a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) retirement savings plan, and paid vacation time. Target is committed to employee growth and development, with a robust training and development budget and opportunities for advancement within the company. As a remote worker, you will enjoy the flexibility and work-life balance that comes with working from home, while still being part of a dynamic and collaborative team.

👥 ABOUT THE TEAM

Target's digital marketing analytics team consists of 10 members, with a collaborative and supportive work environment. Team members work closely together to analyze and optimize digital marketing campaigns, using data-driven insights to drive business growth and improvement. Recent wins include a 20% increase in conversion rates for email marketing campaigns and a 30% decrease in cost per click for social media advertising.

📨 HOW TO APPLY

To apply for this role, please submit your resume and a cover letter outlining your experience and qualifications. Applications should be submitted within two weeks of posting, and selected candidates will be contacted for a virtual interview.

📋 Job Details

Job Type	🌐 Remote
Location	Remote, US
Address	123 Broadway, New York, NY, 10013
Salary	USD 60,000 – 80,000 / year
Industry	General
Company	Target
Valid Until	2026-09-11

📨 How to Apply

Submit your updated CV and a brief cover letter to Target. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.