Senior Digital Marketing Operations Manager — UK

🏢 ABOUT THE COMPANY

McDonald's is a leading fast-food restaurant chain founded in 1948 in San Bernardino, California. With over 38,000 locations in more than 100 countries, McDonald's is one of the largest fast-food chains in the world. Our mission is 'to be the best quick-service restaurant company in the world, where you have a burglary to work every day to help us succeed.'

🎯 ROLE OVERVIEW

As a Senior Digital Marketing Operations Manager, you will play a critical role in developing and implementing marketing strategies that drive business results. You will report to the Director of Digital Marketing and work closely with cross-functional teams, including marketing, sales, and product development. Your primary goal is to ensure seamless execution of marketing campaigns, manage budgets, and optimize digital marketing channels to achieve business objectives.

📋 KEY RESPONSIBILITIES

Design and execute data-driven digital marketing strategies that meet marketing objectives

Develop and manage complex reports, dashboards, and analyses to inform marketing decisions

Collaborate with marketing teams to develop and implement marketing plans and campaigns

Manage digital marketing budgets, ensure ROI optimization, and provide recommendations for budget reallocation

Stay up-to-date with the latest digital marketing trends, tools, and technologies to improve marketing effectiveness

Work closely with sales and product development teams to incorporate customer insights and market intelligence into marketing strategies

Develop and maintain relationships with external vendors and partners to secure marketing services and tools

Provide marketing insights and recommendations to senior leadership to inform business decisions

✅ REQUIRED QUALIFICATIONS

5+ years of experience in digital marketing operations, marketing analytics, or a related field

Bachelor's degree in Marketing, Business Administration, or a related field

Proven experience in developing and managing complex digital marketing campaigns

Strong analytical and problem-solving skills, with ability to turn data into actionable insights

Excellent communication and project management skills, with ability to work effectively in a fast-paced environment

⭐ PREFERRED QUALIFICATIONS

Certification in Marketing Analytics or Digital Marketing

Experience with marketing automation platforms, such as Marketo or Pardot

Ability to code in Python, R, or SQL

Proven track record of developing and executing successful digital marketing campaigns

💰 WHAT WE OFFER

We offer a competitive salary range of £50,000-£80,000 per annum, plus benefits package that includes health insurance, retirement plan, and 25 days' annual leave. You will also have access to a £1,000 annual learning and development budget and a flexible remote work policy that allows you to work from home up to 3 days a week. Our team culture is collaborative and inclusive, with regular team-building activities and social events.

👥 ABOUT THE TEAM

Our team is comprised of 10 experienced marketing professionals, each with a unique background and skillset. We work closely together to develop and execute marketing strategies that drive business results. We are a fast-paced and dynamic team that is passionate about marketing and committed to delivering exceptional results.

📨 HOW TO APPLY

To apply for this role, please submit your resume and a cover letter outlining your experience and qualifications. We expect to review applications within 2-3 weeks of the posting date.

📋 Job Details

📨 How to Apply

Submit your updated CV and a brief cover letter to McDonald's. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.