Senior Digital Marketing Specialist — International Expansion

🏢 ABOUT THE COMPANY

Panda Express, founded in 1983 by Andrew and Peggy Cherng, is a leading international fast-food chain serving Chinese-American cuisine. With over 2,000 locations worldwide, we strive to deliver exceptional customer experiences while fostering a culture of innovation, teamwork, and community involvement. Our mission is to become the favorite restaurant among our guests and the best place to work for our employees. As a company, we are committed to quality, integrity, and teamwork.

🎯 ROLE OVERVIEW

As a Senior Digital Marketing Specialist, you will play a pivotal role in driving the growth of our international expansion efforts. Reporting to the Head of Marketing, you will be responsible for developing and executing global marketing strategies to increase brand awareness, drive website traffic, and boost sales. Your expertise will help us navigate the complexities of international markets and stay ahead of the competition.

📋 KEY RESPONSIBILITIES

Develop and execute comprehensive marketing strategies for international markets, taking into account local cultural nuances and regulatory requirements.

Collaborate with cross-functional teams, including sales, product, and creative agencies, to ensure aligned messaging and branding.

Design and implement data-driven marketing campaigns, leveraging A/B testing, analytics, and market research.

Stay up-to-date on the latest digital marketing trends, tools, and technologies, and recommend innovative solutions to improve marketing efficiency and effectiveness.

Manage and optimize our global website, ensuring seamless user experiences and conversion rates.

Work closely with the internal communications team to develop and implement internal marketing campaigns.

Monitor and analyze marketing performance, providing actionable insights to inform future marketing decisions.

✅ REQUIRED QUALIFICATIONS

5+ years of experience in digital marketing, with a focus on international markets and cross-cultural strategies.

Bachelor's degree in Marketing, International Business, or a related field.

Proven track record of developing and executing successful global marketing campaigns, resulting in significant improvements in brand awareness, website traffic, and sales.

Expertise in marketing automation tools, such as Marketo or Pardot, and familiarity with CRMs like Salesforce.

Native fluency in English, with proficiency in an additional language (German or Spanish preferred).

⭐ PREFERRED QUALIFICATIONS

Master's degree in Marketing or a related field.

Certification in digital marketing, such as Google Analytics or HubSpot.

Experience with SEO, PPC, and social media advertising.

Familiarity with e-commerce platforms like Shopify or Magento.

💰 WHAT WE OFFER

As a member of our team, you will enjoy a competitive salary range of €55,000 - €75,000 per annum, plus a comprehensive benefits package, including health insurance, retirement plan, and generous vacation days. We also offer a professional development budget to support your ongoing education and career growth. As a remote-first company, you will have the flexibility to work from anywhere, with regular virtual team meetings and opportunities to collaborate with colleagues worldwide. Our team culture is built on mutual respect, open communication, and a passion for innovation and excellence.

👥 ABOUT THE TEAM

Our international marketing team is a dynamic and collaborative group of professionals from diverse backgrounds and industries. With a strong focus on teamwork and knowledge sharing, we strive to create a culture where everyone feels valued, empowered, and inspired to innovate. Recent successes include launching successful marketing campaigns in new markets, developing and executing effective social media strategies, and optimizing our global website for improved user experiences.

📨 HOW TO APPLY

To apply for this exciting opportunity, please submit your resume, cover letter, and a portfolio showcasing your digital marketing expertise and international marketing experience. We look forward to reviewing your application and exploring how you can contribute to our global marketing efforts.

📋 Job Details

📨 How to Apply

Submit your updated CV and a brief cover letter to Panda Express. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.