Senior Digital Marketing Specialist — Omnichannel Retail

🏢 ABOUT THE COMPANY

Family Dollar is a leading American retailer with over 8,000 stores in the United States. Founded in 1959 by Leon Levine, the company's mission is to provide high-quality products at affordable prices to underserved communities. Today, Family Dollar operates as a subsidiary of Dollar Tree, Inc. and continues to expand its reach through innovative retail strategies and customer-centric approaches. With a strong focus on corporate social responsibility, Family Dollar is committed to creating opportunities for economic growth and development in the communities it serves.

🎯 ROLE OVERVIEW

As a Senior Digital Marketing Specialist, you will play a critical role in driving the company's online growth and customer engagement. Reporting to the Director of E-commerce, you will lead the development and execution of digital marketing strategies across multiple channels, including social media, email, search engine optimization, and paid advertising. Your expertise will help Family Dollar navigate the ever-changing digital landscape and stay ahead of competitors in the retail industry.

📋 KEY RESPONSIBILITIES

- Develop and execute comprehensive digital marketing strategies to drive online sales and customer engagement

- Analyze website traffic, online behavior, and customer data to identify opportunities for growth and improvement

- Collaborate with cross-functional teams, including creative, merchandising, and e-commerce to ensure seamless execution of marketing campaigns

- Manage and optimize online advertising spend, including social media, search engine marketing, and email marketing

- Stay up-to-date with industry trends, best practices, and emerging technologies to ensure Family Dollar remains competitive and innovative in the digital space

- Work with data analytics tools to measure campaign effectiveness, track key performance indicators, and provide data-driven insights to inform marketing decisions

- Develop and maintain relationships with external vendors, agencies, and partners to support digital marketing efforts

- Provide training and guidance to junior team members on digital marketing techniques, best practices, and industry trends

- Ensure all marketing initiatives align with the company's brand strategy and messaging

- Work with the creative team to develop visual materials, such as email templates, social media graphics, and landing pages

- Monitor and respond to customer feedback, reviews, and complaints on social media and review sites

✅ REQUIRED QUALIFICATIONS

- Bachelor's degree in Marketing, Communications, or related field; Master's degree preferred

- 5+ years of experience in digital marketing, with a focus on omni-channel retail

- Proven track record of success in developing and executing digital marketing strategies that drive sales and customer engagement

- Strong understanding of search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing

- Experience with data analytics tools, such as Google Analytics and Adobe Campaign

- Excellent project management skills, with the ability to prioritize multiple tasks and meet deadlines

- Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners

- Ability to work in a fast-paced environment, with a willingness to adapt to changing priorities and deadlines

- Experience with email marketing software, such as Mailchimp or Marketo

- Familiarity with content management systems (CMS), such as WordPress or Drupal

- Certification in digital marketing, such as HubSpot or Google Analytics, a plus

⭐ PREFERRED QUALIFICATIONS

- Experience working in the retail industry, with a focus on omnichannel retail

- Knowledge of e-commerce platforms, such as Shopify or Magento

- Familiarity with customer relationship management (CRM) software, such as Salesforce or Zappier

- Experience with social media advertising, including Facebook, Instagram, and Twitter

- Strong understanding of conversion rate optimization (CRO) and user experience (UX) design

💰 WHAT WE OFFER

As a Senior Digital Marketing Specialist at Family Dollar, you will be rewarded with a competitive salary range of $50,000 to $80,000 per year, depending on experience. We offer a comprehensive benefits package, including health insurance, a 401(k) retirement plan, and paid time off. Our learning and development budget is available to support your professional growth and development. As a remote worker, you will have the flexibility to work from home and enjoy a better work-life balance. Our team culture is collaborative, supportive, and inclusive, with a strong focus on celebrating individual achievements and contributions.

👥 ABOUT THE TEAM

The digital marketing team at Family Dollar is a dynamic and creative group of professionals who are passionate about driving online growth and customer engagement. We work closely together to develop and execute marketing initiatives that align with the company's brand strategy and messaging. Our team is led by experienced professionals who are committed to mentoring and developing junior team members. Recent wins include the successful launch of a new e-commerce platform and the implementation of a social media strategy that has resulted in significant increases in followers and engagement.

📨 HOW TO APPLY

To apply for this exciting opportunity, please submit your resume and a cover letter explaining why you are the ideal candidate for this role. We look forward to reviewing your application and scheduling an interview.

📋 Job Details

Job Type	🌐 Remote
Location	Remote, US
Address	123 Main St, 12345
Salary	USD 50,000 – 80,000 / year
Industry	General
Company	Family Dollar
Valid Until	2026-09-11

📨 How to Apply

Submit your updated CV and a brief cover letter to Family Dollar. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.