Senior E-commerce Digital Marketing Specialist — German Market Expansion

🏢 ABOUT THE COMPANY

Founded in 1939 by Cal Turner, Dollar General operates over 18,000 stores across the United States and is one of the largest private employers in the world, employing over 180,000 associates. Our mission is to make a good home for every family by providing everyday essentials at affordable prices, creating a better life for our communities and associates. As a company, we prioritize values such as honesty, integrity, and respect for others, which has earned us a spot on Fortune's Best Places to Work list. Our commitment to quality and customer satisfaction has been recognized through various awards, including being named one of the Most Admired Companies by Fortune and one of the Best Companies for Diversity by DiversityInc. With a strong foundation, we continue to grow and innovate to meet the evolving needs of our customers. As a remote employee at Dollar General, you will be part of this dynamic team that is shaping the future of retail.

🎯 ROLE OVERVIEW

As a Senior E-commerce Digital Marketing Specialist, you will be responsible for developing and executing strategic e-commerce marketing plans that drive sales, improve brand awareness, and increase customer engagement across the German market. You will report directly to the Director of E-commerce and collaborate with cross-functional teams, including marketing, IT, and logistics to achieve business goals. Your daily responsibilities will include analyzing market trends, conducting competitor research, creating and editing marketing content, managing social media campaigns, and optimizing website user experience to meet customer needs.

📋 KEY RESPONSIBILITIES

Develop and execute comprehensive e-commerce marketing strategies for the German market, including social media, email marketing, and search engine optimization.

Create and edit high-quality marketing content, including product descriptions, product images, and promotional copy, that resonates with our target audience.

Collaborate with the product management team to ensure alignment between marketing and product strategies.

Analyze market trends, competitor research, and customer feedback to inform marketing decisions and optimize campaigns.

Manage and execute social media campaigns across multiple platforms, including Facebook, Instagram, and Twitter, to engage with customers and drive brand awareness.

Monitor and optimize website user experience to improve conversion rates and customer satisfaction.

✅ REQUIRED QUALIFICATIONS

6 years of experience in digital marketing, preferably in e-commerce or retail.

Bachelor's degree in marketing, business administration, or a related field.

Proficiency in marketing automation software, such as HubSpot or Marketo.

Familiarity with Google Analytics and Google Ads.

Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.

Excellent written and verbal communication skills, with the ability to work collaboratively with cross-functional teams.

⭐ PREFERRED QUALIFICATIONS

Master's degree in marketing or a related field.

Experience in A/B testing, multivariate testing, or personalization.

Knowledge of German language and culture, with a strong understanding of the German market.

Experience with e-commerce platforms, such as Shopify or Magento.

Familiarity with data visualization tools, such as Tableau or Power BI.

💰 WHAT WE OFFER

We offer a competitive salary range of €50,000 - €80,000 per annum, depending on experience.

A comprehensive health insurance package, including medical, dental, and vision coverage.

A retirement plan, including a 401(k) match of 4%.

20 days of paid vacation per year, in addition to public holidays.

A dedicated learning and development budget to support your professional growth.

Flexible remote work arrangement, with the option to work from home or in our office.

A dynamic and diverse team culture, with regular team-building activities and social events.

Opportunities for career growth and professional development, including mentorship programs and leadership training.

👥 ABOUT THE TEAM

Our team is comprised of 10 members, including marketing, product management, and IT professionals, who work collaboratively to achieve business goals. We prioritize open communication, mutual respect, and a growth mindset, which has resulted in numerous successes, including a 25% increase in sales revenue last year. Our team is passionate about innovation, experimentation, and continuous improvement, and we encourage each other to take calculated risks and try new approaches.

📨 HOW TO APPLY

To apply for this role, please submit your resume, a cover letter, and a portfolio of your work, including any relevant marketing campaigns or projects. We review applications regularly and will be in touch within two weeks to discuss the next steps.

📋 Job Details

Job Type	🌐 Remote
Location	Remote, DE
Address	An der Weide 123, 12345
Salary	EUR 50,000 – 80,000 / year
Industry	General
Company	Dollar General
Valid Until	2026-09-13

📨 How to Apply

Submit your updated CV and a brief cover letter to Dollar General. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.