Senior E-Commerce Marketing Specialist — Omnichannel Retailer

🏢 ABOUT THE COMPANY

Kohl's is a leading American department store chain founded in 1962, headquartered in Menomonee Falls, Wisconsin. We are a trusted retail partner, with over 1,158 stores in the US and a digital presence that reaches millions of customers each day. Our mission is to inspire confidence and celebrate individuality by offering high-quality products, personalized services, and a unique shopping experience that exceeds our customers' expectations. As a company, we are committed to being a great place to work, with a culture that values diversity, equity, and inclusion, and a strong commitment to community involvement and social responsibility.

🎯 ROLE OVERVIEW

As a Senior E-Commerce Marketing Specialist at Kohl's, you will play a key role in driving the growth and success of our digital business, working closely with cross-functional teams to develop and execute comprehensive marketing strategies that drive customer engagement, conversion, and loyalty. Reporting to the Director of E-Commerce Marketing, you will be responsible for leading and collaborating on campaigns, projects, and initiatives that leverage digital channels, including email, social media, search engine optimization, and paid advertising, to drive sales, customer acquisition, and retention. Your impact will be measured by the effectiveness of your marketing strategies, the efficiency of your execution, and the positive ROI they deliver.

📋 KEY RESPONSIBILITIES

• Develop and execute comprehensive marketing plans that align with business objectives and drive measurable results

• Collaborate with cross-functional teams to create and launch marketing campaigns, projects, and initiatives that leverage digital channels

• Analyze campaign performance, identify areas for improvement, and develop data-driven recommendations to optimize marketing strategies

• Stay up-to-date with the latest trends, best practices, and technologies in digital marketing, and apply this knowledge to inform and improve marketing strategies

• Work closely with the e-commerce team to develop and execute email marketing campaigns, social media strategies, and search engine optimization techniques

• Partner with the creative team to develop and execute marketing campaigns, including concept development, asset creation, and campaign deployment

• Develop and manage budgets, timelines, and resource allocation plans for marketing campaigns and initiatives

• Collaborate with the analytics team to track and measure campaign performance, and provide data-driven insights to inform marketing strategies

• Ensure compliance with all marketing policies, procedures, and regulatory requirements

• Stay up-to-date with industry trends, best practices, and technologies, and apply this knowledge to inform and improve marketing strategies

✅ REQUIRED QUALIFICATIONS

• 5+ years of experience in digital marketing, with a focus on e-commerce, email, and social media marketing

• Bachelor's degree in Marketing, Communications, or related field

• Proven track record of success in developing and executing effective marketing strategies that drive measurable results

• Strong analytical skills, with experience analyzing campaign performance and developing data-driven recommendations

• Excellent communication and project management skills, with ability to collaborate with cross-functional teams

• Experience with digital marketing tools, including email marketing software, social media management platforms, and analytics tools

• Strong understanding of marketing principles, including segmentation, targeting, and positioning

⭐ PREFERRED QUALIFICATIONS

• Master's degree in Marketing or related field

• 2+ years of experience in a leadership or management role, with responsibility for leading teams and projects

• Certification in digital marketing, such as Google Analytics or HubSpot

• Experience with e-commerce platforms, such as Salesforce Commerce Cloud or Magento

• Strong knowledge of search engine optimization (SEO) principles and practices

💰 WHAT WE OFFER

At Kohl's, we offer a competitive salary range of €55,000 - €75,000 per year, depending on experience

We offer a comprehensive benefits package, including health insurance, retirement plan, and paid time off

We provide a generous learning and development budget, to support your ongoing education and professional growth

We offer a flexible remote work policy, with the option to work from home up to 3 days per week

We have a strong commitment to diversity, equity, and inclusion, and strive to create a workplace culture that values and celebrates individuality

We offer career growth opportunities, with a clear path for advancement and professional development

👥 ABOUT THE TEAM

The e-commerce marketing team is a dynamic and fast-paced team of 10, consisting of experienced marketers and creatives who are passionate about driving the growth and success of our digital business. We collaborate closely with cross-functional teams, including creative, product, and analytics, to develop and execute comprehensive marketing strategies that drive customer engagement, conversion, and loyalty. We value creativity, innovation, and collaboration, and are committed to delivering results that exceed our customers' expectations.

📨 HOW TO APPLY

If you are a motivated and experienced digital marketer who is passionate about driving the growth and success of our e-commerce business, please submit your application, including your resume and a cover letter, to our careers website. We expect to review applications within 2-3 weeks, and will be in touch with qualified candidates to discuss next steps.

📋 Job Details

Job Type	🌐 Remote
Location	Remote, DE
Address	Eichenstraße 12, 12345 Berlin, 12345
Salary	EUR 55,000 – 75,000 / year
Industry	General
Company	Kohl's
Valid Until	2026-09-14

📨 How to Apply

Submit your updated CV and a brief cover letter to Kohl's. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.