Senior YouTube Content Strategist for Original Programming

🏢 ABOUT THE COMPANY

YouTube is the largest video-sharing platform in the world, allowing users to share, view, and interact with videos. Founded in 2005, YouTube has become an essential part of the digital landscape with over 2 billion monthly active users. Our mission is to give everyone a voice and show them the world. We strive to provide our creators with tools and resources to help them succeed and engage with their audiences.

🎯 ROLE OVERVIEW

As a Senior YouTube Content Strategist for Original Programming, you will be responsible for developing and executing content strategies for our original programming division. You will work closely with our creative teams to understand their needs and provide guidance on how to create content that resonates with our audience. You will also analyze viewer data and feedback to inform future content decisions.

📋 KEY RESPONSIBILITIES

- Develop and implement content strategies for original programming across various genres, including documentaries, scripted series, and live events.

- Collaborate with creative teams to design and execute content plans that meet viewership and engagement goals.

- Analyze viewer data and feedback to inform future content decisions and adjust strategies accordingly.

- Work closely with our marketing and communications teams to ensure alignment and synergy between content and promotional efforts.

- Develop and maintain relationships with content creators, producers, and other industry professionals to identify new opportunities and talent.

- Stay up-to-date with industry trends and best practices in content creation and distribution.

- Develop and manage budgets for content projects, ensuring that resources are allocated effectively.

- Collaborate with our analytics team to develop and implement metrics for measuring content success.

- Develop and maintain a deep understanding of our audience demographics, interests, and behaviors.

✅ REQUIRED QUALIFICATIONS

- 7+ years of experience in content strategy, content marketing, or a related field.

- Bachelor's degree in Communications, Marketing, or a related field.

- Proven track record of developing and executing successful content strategies that drive engagement and viewership.

- Excellent analytical and problem-solving skills, with the ability to interpret complex data and make recommendations.

- Strong understanding of the video-sharing ecosystem and industry trends.

- Excellent communication and project management skills, with the ability to collaborate with cross-functional teams.

⭐ PREFERRED QUALIFICATIONS

- Master's degree in Communications, Marketing, or a related field.

- Experience working in the original programming space, either in development or production.

- Familiarity with YouTube's content policies and guidelines.

- Strong network of industry contacts and relationships with content creators and producers.

💰 WHAT WE OFFER

We offer a highly competitive salary range of £55,000 - £75,000 per annum, depending on experience. YouTube also offers a comprehensive benefits package, including health insurance, a retirement plan, and a generous vacation allowance. Additionally, we provide a significant learning and development budget for our employees, as well as a flexible remote work policy. You will also have access to our on-site gym, canteen, and other employee amenities.

👥 ABOUT THE TEAM

Our team is a dynamic and collaborative group of content strategists, marketers, and communications professionals who are passionate about creating engaging and high-quality content for our audience. We work closely together to develop and execute content plans that meet our goals, and we pride ourselves on our open communication and feedback culture. Recent highlights include the launch of our flagship documentary series, which has reached over 10 million viewers worldwide.

📨 HOW TO APPLY

If you are a motivated and experienced content strategist looking for a new challenge, please submit your application, including your resume and a cover letter outlining your experience and qualifications. We look forward to hearing from you and exploring how you can contribute to our content team.

📋 Job Details

📨 How to Apply

Submit your updated CV and a brief cover letter to Youtube. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.