Strategic Digital Marketing Manager — German Market Expansion

🏢 ABOUT THE COMPANY

Burger King is a fast-food giant, founded in 1954, with a mission to provide high-quality food and beverages to our customers. As one of the largest fast-food chains in the world, we have a strong presence in over 100 countries, including Germany. Our German market is one of our key focus areas, and we are committed to providing our customers with the best possible experience. We believe in fostering a culture of innovation, teamwork, and fun.

🎯 ROLE OVERVIEW

As our Strategic Digital Marketing Manager, you will play a key role in driving our digital transformation in Germany. You will be responsible for developing and executing a comprehensive digital marketing strategy that aligns with our overall business objectives. You will report directly to our German Market Head and work closely with our cross-functional teams to achieve our goals. Your impact will be felt across our entire organization, from increasing brand awareness to driving sales and customer engagement.

📋 KEY RESPONSIBILITIES

• Develop and execute a digital marketing strategy that targets our German customer base, including social media, email marketing, and online advertising.

• Conduct market research and analyze customer data to inform our digital marketing efforts.

• Collaborate with our creative agency to develop high-quality digital content, including videos, images, and social media posts.

• Manage and optimize our digital marketing budget to achieve maximum ROI.

• Work closely with our product development team to ensure seamless integration of digital marketing elements into our overall customer experience.

• Analyze and report on the performance of our digital marketing efforts, providing actionable insights to inform future marketing strategies.

• Stay up-to-date with the latest digital marketing trends and best practices, sharing knowledge and expertise with our team.

• Develop and maintain relationships with key digital marketing stakeholders, including vendors, agencies, and partners.

• Collaborate with our social media team to develop and execute engaging content calendars and social media campaigns.

• Identify and execute opportunities to improve our digital marketing infrastructure, including website updates and platform integrations.

• Collaborate with our customer loyalty team to develop and execute loyalty programs and promotions.

• Develop and manage our digital marketing budget, including forecasting and reporting.

✅ REQUIRED QUALIFICATIONS

• 5+ years of experience in digital marketing, with a strong focus on market research and analysis.

• Bachelor's degree in Marketing, Communications, or a related field.

• Proficiency in Google Analytics, Adobe Creative Cloud, and other digital marketing tools.

• Experience with social media management tools, such as Hootsuite or Sprout Social.

• Strong understanding of German marketing regulations and guidelines.

• Excellent written and verbal communication skills, with the ability to articulate complex marketing concepts to both technical and non-technical stakeholders.

• Strong project management skills, with the ability to prioritize multiple tasks and meet deadlines.

⭐ PREFERRED QUALIFICATIONS

• Master's degree in Marketing or a related field.

• Experience with A/B testing and experimentation in digital marketing.

• Familiarity with German customer data protection regulations (DSGVO).

• Experience with digital marketing automation tools, such as Marketo or Pardot.

💰 WHAT WE OFFER

We offer a competitive salary range of €50,000 - €80,000 per year, depending on experience.

We provide a comprehensive health insurance package, including medical, dental, and vision coverage.

We offer a 401(k) retirement plan, with a company match of up to 4% of your annual salary.

You will receive 25 days of paid vacation time per year, plus 10 paid holidays.

We provide a €1,000 annual learning and development budget, to help you continue growing your skills and expertise.

We offer a flexible remote work policy, with the ability to work from home up to 3 days per week.

Our team culture is fast-paced, collaborative, and fun, with regular team-building activities and social events.

We offer a clear growth path, with opportunities for career advancement and professional development.

👥 ABOUT THE TEAM

Our German marketing team is a dynamic and collaborative group of professionals, with a strong focus on innovation and customer satisfaction. We work closely together to achieve our goals, sharing knowledge and expertise to drive success. Our team is experienced and knowledgeable, with a strong passion for digital marketing and customer experience.

📨 HOW TO APPLY

If you are a motivated and experienced digital marketing professional, please submit your application, including your resume and a cover letter, to [insert contact information]. We look forward to hearing from you!

📋 Job Details

Job Type	🌐 Remote
Location	Remote, DE
Address	Bahnhofstraße 12, 10117
Salary	EUR 50,000 – 80,000 / year
Industry	General
Company	Burger King
Valid Until	2026-09-13

📨 How to Apply

Submit your updated CV and a brief cover letter to Burger King. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.