Wendy's Digital Experience Specialist — Mexico Operations

🏢 ABOUT THE COMPANY

Wendy's is a global fast food restaurant chain that was founded in 1969 in Columbus, Ohio. With a mission to be the best quality, fastest service, cleanest restaurant in every market they serve, Wendy's is now one of the largest quick-service hamburger chains in the world with over 6,700 locations across more than 30 countries. At Wendy's we take pride in offering high-quality food and exceptional customer service, driven by our values of quality, cleanliness, and service. We are committed to making a positive impact on the communities we serve.

🎯 ROLE OVERVIEW

As a Digital Experience Specialist at Wendy's Mexico, you will play a critical role in ensuring the seamless delivery of our digital experience to customers across Mexico. You will work closely with our cross-functional teams to design, develop, and implement digital solutions that drive customer engagement and loyalty. Reporting to the Senior Director of Digital Experience, you will have the opportunity to make a significant impact on our business and contribute to the growth and success of Wendy's in Mexico.

📋 KEY RESPONSIBILITIES

. Develop and implement digital marketing campaigns to drive customer engagement and sales growth across various social media platforms and email marketing channels.

. Collaborate with the content team to create high-quality, engaging content that resonates with our target audience.

. Analyze customer feedback and data to identify areas for improvement and develop recommendations for process enhancements.

. Work closely with the analytics team to track key performance indicators (KPIs) and measure the success of digital campaigns.

. Develop and maintain relationships with key stakeholders, including franchisees, distributors, and partners.

. Provide training and support to franchisees and restaurant staff on digital marketing best practices.

. Stay up-to-date with the latest digital trends and technologies, and make recommendations for investments and initiatives that align with Wendy's business objectives.

. Collaborate with the product team to design and develop new digital products and features that meet customer needs and drive business growth.

. Conduct market research to identify trends, opportunities, and challenges in the digital landscape.

. Develop and manage digital budgets, ensuring effective use of resources and ROI on digital investments.

. Work closely with the IT team to ensure seamless integration with our digital systems and infrastructure.

. Conduct A/B testing and experimentation to optimize digital experiences and drive business results.

. Develop and maintain digital reporting and analytics dashboards to track key metrics and performance indicators.

✅ REQUIRED QUALIFICATIONS

. 3+ years of experience in digital marketing, preferably in the QSR or retail industry.

. Bachelor's degree in Marketing, Communications, or a related field.

. Proven experience developing and implementing digital marketing campaigns that drive customer engagement and sales growth.

. Strong analytical skills, with the ability to collect, analyze, and interpret data to inform business decisions.

. Excellent written and verbal communication skills, with the ability to craft compelling content and presentations.

. Experience working with social media platforms, email marketing tools, and content management systems.

. Strong project management skills, with the ability to prioritize tasks, manage multiple projects, and meet deadlines.

. Ability to work in a fast-paced environment, with a high level of adaptability and flexibility.

. Proficiency in Microsoft Office, with a strong working knowledge of data analysis tools, such as Google Analytics.

. Ability to travel up to 20% of the time, with occasional weekend and evening work required.

⭐ PREFERRED QUALIFICATIONS

. Master's degree in Marketing, Communications, or a related field.

. Experience working in a global or multicultural environment.

. Strong knowledge of digital trends and technologies, including AI, machine learning, and blockchain.

. Experience working with customer relationship management (CRM) systems.

. Certification in digital marketing, such as Google Analytics or HubSpot.

. Fluency in Spanish, with the ability to communicate effectively with stakeholders and customers in Mexico.

💰 WHAT WE OFFER

As a Digital Experience Specialist at Wendy's Mexico, you will have the opportunity to work for a global leader in the QSR industry, with a strong commitment to quality, cleanliness, and service. We offer a competitive salary range of 500,000 - 800,000 MXN per year, plus a comprehensive benefits package, including health insurance, retirement plan, and vacation days. You will also have access to a learning and development budget, and the opportunity to work with a diverse and talented team of professionals. Our remote policy allows you to work from home, with occasional travel required to meet with stakeholders and attend company events.

👥 ABOUT THE TEAM

Our digital experience team is a collaborative and dynamic group of professionals who are passionate about delivering exceptional customer experiences. We are a distributed team, working remotely from various locations across Mexico. We believe in continuous learning and professional development, and we prioritize diversity, equity, and inclusion in all aspects of our work. We are a fast-paced team, with a high level of adaptability and flexibility required to meet changing business needs.

📨 HOW TO APPLY

To apply for this exciting opportunity, please submit your resume and a cover letter outlining your experience and qualifications. We look forward to hearing from you!

📋 Job Details

Job Type	🌐 Remote
Location	Remote, MX
Address	Calle 123, Colonia Centro, Guadalajara, Jalisco, México, 44100
Salary	MXN 50,000 – 80,000 / year
Industry	General
Company	Wendy's
Valid Until	2026-09-15

📨 How to Apply

Submit your updated CV and a brief cover letter to Wendy's. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.